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Jacques Lange

Montreal, Quebec, Canada

Designer

Member since November 28, 2007


  • Critique

    Education


    In response to A.Rangel Human Right Comps, posted by Alex Rangel,
    in the thread A.Rangel Human Right Comps

    Does this design reflect a(n)...

    • well developed and easily understood concept?

    Your graphic message is to the point and well supported by your text. It leaves an uncomfortable and lasting impression which is exactly what you intended. It is a simple solution to a big issue which would be interpreted homogeneously by most audiences.

    • level of social engagement?

    Excellent.

    • understanding of the issues reflected in the poster?

    Excellent..

    • sense of internationalism and accessibility?

    Excellent..

  • Critique

    Education


    In response to A.Rangel Human Right Comps, posted by Alex Rangel,
    in the thread A.Rangel Human Right Comps

    Does this design reflect a(n)...

    • well developed and easily understood concept?

    Unfortunately, this proposal was not uploaded at Basecamp and therefore I was not able to see how it rolled out in detail. From what I could see on the thumbnails at the Design 21 site, I can only comment that you have engaged at a very superficial level with the topic and that I find your design solution unrefined and without direction or meaning.

    • level of social engagement?

    Unsuccessful.

    • understanding of the issues reflected in the poster?

    Unsuccessful.

    • sense of internationalism and accessibility?

    Unsuccessful.

  • Critique

    Peace


    In response to Ani G. Human Rights Poster, posted by Ani Gevorgian,
    in the thread Ani G. Human Rights Poster

    Does this design reflect a(n)...

    • well developed and easily understood concept?

    The purpose and core message of this proposal is unclear and your copywriting is contradictory to your intended message. The choice of visual language is vague and does not support the message clearly. I find it difficult to engage with this proposal because I do not believe that your current solution has grasped the context of genocide at an in-depth level.

    • level of social engagement?

    Unsuccessful.

    • understanding of the issues reflected in the poster?

    Unsuccessful.

    • sense of internationalism and accessibility?

    Unsuccessful.

  • Critique

    Peace


    In response to Ani G. Human Rights Poster, posted by Ani Gevorgian,
    in the thread Ani G. Human Rights Poster

    Does this design reflect a(n)...

    • well developed and easily understood concept?

    Your message is relevant but your execution does not match the topic that you intended to elucidate. The images of the three women that you portray in the poster are disjointed from your intended message because the three women all seem to be smiling which contradicts your text message.

    The graphics in the upper part of the poster (above the text) does not seem to have any meaning, and if it has, it remains unclear.

    • level of social engagement?

    Unsuccessful.

    • understanding of the issues reflected in the poster?

    Unsuccessful.

    • sense of internationalism and accessibility?

    Unsuccessful. Two of the three women that are prortrayed in your poster are obviously caucasion and the central figure, claded in a vail seems to elude to multiculturalism operates purely on a superficial level of visual styling rather than content.

  • Critique

    Education


    In response to Rights = Humanity, posted by Benny Chu,
    in the thread Rights = Humanity

    Does this design reflect a(n)...

    • well developed and easily understood concept?

    This intended conceptual approach might be appropriate for the subject at hand but the selection of symbols to communicate critical messages are mostly meaningless and irrelevant to the audience it intends to address. In Africa we have a saying that the ‘porridge fell on the floor between the pot and the table’ which is exactly what I believe happened here. Your intentions were good but you did not consider or researched the power of visual symbols effectively to convey your messages effectively and inclusively. For instance, the basketball symbol would not be recognised by a broad audience outside of the USA, Canada, Cuba, China and Australia because it is not an popular international sport and therefore the symbol would be meaningless. The use of the ‘W’ to signify water is not relevant because in most countries it would mean ‘women’s toilets’. ‘$’ would mean cash rather than property, your symbol for discrimination is totally unclear in any culture and the same pertains to ‘no acid attract’ (what does this actually mean?). ‘F’ representing food actually means female toilets in many countries, and your proposed image for ‘no torture’ would mean ‘smoking zone’ in many countries.

    • level of social engagement?

    Unsuccessful.

    • understanding of the issues reflected in the poster?

    Unsuccessful

    • sense of internationalism and accessibility?

    Unsucce...

  • Critique

    Education


    In response to Care = Humanity, posted by Benny Chu,
    in the thread Care = Humanity

    Does this design reflect a(n)...

    • well developed and easily understood concept?

    This proposal is not clear in its intent or communication purposes. I simply could not figure out what you intended result was and as a citizen of a developing/underdeveloped region, I actually found it to be highly patronising because the only message that I could attempt to interpret was that your focus might have potentially been on soliciting food aid, specifically bread. For clarity sake, bread is not a staple food in most underdeveloped or developing countries.

    • level of social engagement?

    Unsuccessful.

    • understanding of the issues reflected in the poster?

    Unsuccessful

    • sense of internationalism and accessibility?

    Unsuccessful

  • Critique

    Communication


    In response to Sally, posted by Sharon Levy,
    in the thread Sally

    Does this design reflect a(n)...

    • well developed and easily understood concept?

    This proposal introduced original conceptual thinking which highlightes a pressing social issue. I was however seriously disappointed by the execution which did not match the potential of the concept to support the important communication message.

    Since the photographic image is blurry, I am not able to see exactly what the contents of the package are. It does however look as though the content under the heading “Daily food” looks like animal fodder which I found to be really disturbing and patronising even though I have had the unfortunate experience to visit some sweat shops in India and China in recent years. I am also not able to determine what the contents of the package is under the heading “Daily wages”.

    The central concept might be relevant but the execution blurs the messages, making it impossible to provide additional constructive commentary.

    • level of social engagement?

    As above.

    • understanding of the issues reflected in the poster?

    As above.

    • sense of internationalism and accessibility?

    As above.

  • Critique

    Education


    In response to Human transit, posted by Sharon Levy,
    in the thread Human transit

    Does this design reflect a(n)...

    • well developed and easily understood concept?

    This proposal generated an ambivalent reaction with me. The core concept of this solution is valid but it is firstly compromised by the execution – the profile of a human face is badly drawn which distracted me so much that I battled to interpret the other visual codes effectively.

    Furthermore, the use of sophisticated information design/way finding graphics of urban mass transportation systems which are mainly found only in highly developed first world countries as a visual metaphor to communicate the message was problematic for me because it confused the message to focus on the beneficiary end rather than the source of the problem.

    The central concept might be relevant but the execution blurs the messages.

    • level of social engagement?

    I remain ambivalent yet cannot pinpoint the reasons.

    • understanding of the issues reflected in the poster?

    I continue to remain ambivalent. I suspect that the reason could be the use of the stark/clinical information design/way finding graphics which does not address the complex and sensitive human factors that the issue requires.

    • sense of internationalism and accessibility?

    I remain ambivalent. Maybe a more powerful graphic statement would have been to use global flight and freight transportation maps which are more inclusive of the realities of the issue at hand.

    ...
  • Critique

    Poverty


    Does this design reflect a(n)...

    • well developed and easily understood concept?

    This is a powerful design solution that manages to leave a disturbing and lasting impression on the viewer. The level of communication is highly focussed and none of the design elements distracts from the core message. However, the exclusive focus on the homelessness situation in Los Angeles limits the scope and impact of this design solution when applied to a global audience. I suggest that the current image be cloned to include statistics from other parts of the world to make it more relevant to a global audience.

    • level of social engagement?

    Excellent.

    • understanding of the issues reflected in the poster?

    Excellent.

    • sense of internationalism and accessibility?

    See my comments above.

  • Critique

    Well-being


    In response to Human Rights Poster: Torture, posted by Cindy Chen,
    in the thread Human Rights Poster: Torture

    Does this design reflect a(n)...

    • well developed and easily understood concept?

    This is a powerful design solution that manages to leave a disturbing and lasting emotional impression on the viewer. The level of communication is highly focussed and none of the design elements distracts from the core message. You obviously have a talent for stripping visual language down to its basics to ensure that nothing clouds your message with unintentional semiotic subtexts.

    • level of social engagement?

    Excellent.

    • understanding of the issues reflected in the poster?

    Excellent.

    • sense of internationalism and accessibility?

    Excellent.

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design