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Amitava Guha

Bangalore, Karnataka, India

Director

Member since November 17, 2007


  • Rahman_177_

    I have recently heard the news from Yahoo India portal that the music maestro A.R. Rahman will compose the theme music for the upcoming Champions’ League T20 Cricket Tournament in India. I believe this time, Rahman will come up with such a energetic and inspiring tune! Indian Premiere League (IPL) is also planning to make a promotional video and the theme music will be composed by Rahman.It is also heard that A.R. Rahman will also compose the theme music of the Commonwealth Games to be held at New Delhi in 2010.

    Thanks to Yahoo India Portal for this information.

  • 3D Basics

    Communication, Communication Design

    If we work with the definition of 3Dimensional Space with the boundaries that define our WORKSPACE or SCENE, then the simplest way to do this is to imagine that we are working inside a large cube. We can imagine that this cube as our world or environment. Objects that exist within the cube one visible, those that fall outside are invisible.

    The main point of reference in this world is called the World Origin. This origin is usually located in the center of this Space. But, it can also be placed or repositioned elsewhere depending on the modeling needs and straights.

    The ORIGIN is a point of reference usually located in the center of the three dimensional space. It can also be located elsewhere in 3D Space. a 3D Space has width, height and depth dimensions each represented by the three axis in the cartesian coordinate system. Rene Descartes-the founder of Cartesian Coordinate System, formalized the idea of using three axes labelled X,Y and Z to represent the dimensions in three dimensional Space. The coordinate system he devised is commonly referred to as the Cartesian or Rectangular coordinate system. Each axis in the system can be divided into many units of measurements. In principle these units of measurements and scales of dimension. On each axis the values to one side of the origin are positive and the values on the other side are negative. Any World or global Coordinate System is usually useful for placing or moving objects in the world or in relation to each other. Wo...

  • What is called "object" in 3D Modeling

    Communication, Communication Design

    During past days of my career, I was conducting a 3-day workshop on 3D modeling basics at Computer Science and Engineering department of an university college at Dhaka. As usual, like my other previous workshops, as a preparatory exercises, I had collected participants' data, and found most of them are at final year of gradutaion. I had taken into account that, I was required to explain basic stuffs in 3D in such way, so that, everybody enjoys the workshop. I wanted to explain from their point of perspective.

    If you are a software developer or a programmer, you must be having your own understanding of the term called OOP (object oriented programming). This is radically a huge concept. I*n fact, software like 3DSMAX, Maya are marvels of object oriented software programming. A 3D designer, who has never done programming before, should still understand at least the single most important aspect of any 3d modeling software's object oriented nature, there is no clear distinction between data and functions.

    In traditional programming theories, data and functions are two different concepts. What is Data? Data is simply 'the information' which is a numeric value (look from programmer's view), a string of text characters, but static. And, what is a function? A function is an action. In fact, function is a procedure. This relevantly acts on data, create new data. Data is passed into a function, which processes the same to produce output data. Ok, here is an example; If we write a func...

Design is a pratice of exploring ideas with expected fruitful results.

Contact Amitava Guha
Magicframe Consulting

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design