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arcd

Melbourne, VIC, Australia

Designer

Member since November 15, 2007


  • What a travisty

    Communication


    It is obviously a real shame that a great open judging process has been destroyed by some internal politics.

    I would guess that all 1,600 + entries were submitted with the good faith that the event and this website no doubt promotes. As one of the finalist I can only say I am incredibly sorry to hear how this has turned sour at the final hour.

    It was obvious something was wrong with the silence and delay in announcing the results.

    To all those who took part and to the finalists - well done on a great display of design. Thanks to Design 21 for taking the time to give an explanation.

    To the MCA-I NY I have just two words - FAIR PLAY? What a shame that the process of an open independently judged contest meant nothing to you!!

  • Average is good enough!!

    Arts & Culture


    In response to A lack of design knowledge, posted by David Carlson,
    in the thread A lack of design knowledge

    Some very good points raised - I'm sure this trend is seen in most western countries, not just Sweden.

    For years I have been aware of how many people making critical strategic decisions about design and it's role in a product or brand, are not people who can see or appreciate the subtle difference between great/good design and average/poor design.

    For most business people, marketing managers, budget holders, CEO's these decisions are based purely on their experiences of products and brands in their life to that point. Their opinions are very rarely the result of analysis and understanding of the subtle levels of communication that take place in all designs good or bad. On the whole they make judgements from the standpoint of someone who will have mostly consumed 'Average Design'.

    The problem with so called 'Average Design' is that it swamps the market place and therefore lowers the bar for what is acceptable. One thing my days in publishing taught me is that for a while at least people will give most products a go no matter how poor the design - how can this be so?? I rationalised that if a product like a magazine makes it to the market place, end users perceive initially that it is good enough to be there, else why would it be there - who would spent all that money to make something that is bad!! With consumer goods this is magnified by demographics and price, the poor need cheap goods and there benchmark for assesment is other cheap goods. It is reasoned that cheap goods...

form follows function

Contact arcd
full site coming soon

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design