The image posted is not the model that will be used in Africa. As a single speed that features Italian birch wood rims, boutique components and real Texas steer horns, the "Steerhorn Bicycle" is a high-end specialty bike appreciated by a small subset even within the cycling enthusiast community.
The company produces many different bicycle frame models, including those more suitable for riding on dirt roads and other variable terrain, hauling cargo, etc. Of course, the potential to produce an even more regionally-specific design also exists.

