For an engineering design firm to make a mark online, it’s first and foremost tool to use to reach the millions out there who have not heard of it is through an attractive and interesting website. Not to mention a completely appealing and engaging one.
The way it appears now, the website still needs a lot of work. As in A LOT! First of all, not a single photo is up to show in a split second what the text is talking about. Secondly, minimalism can be restful and pleasing; but in trying to gain readers to stay online, one must not only use photos, animation, color variety but even the counter-intuitive use of negative space. Too much white space with only a small splattering of black-and-white text can be deadening. It may bring out a certain effect; but not when the font is too small against the wilderness of snow.
Another point is that, engineers in general, are well-known as soft-spoken, tacit, uncluttered and even self-deprecating. Those who have been through years of engineering schooling rarely see flamboyance in appearance and character among the lot. Hence, the appearance of Cruse’s website plays tribute to this reputation among engineers. But there is nothing wrong with trying to be different from what you have portrayed yourself to be in life as well as in business.
Cyberspace networking dynamics, however, requires basic visibility standards which require the use of such things already mentioned here. One cannot be a singer without the essential desire to perf...