A coalition of medical groups says, Canadian children under 13 shouldn’t be exposed to marketing of unhealthy foods and beverages.
Calls on food companies to immediately stop marketing foods high in fats, added sugars or sodium to children was made on Thursday’s policy statement from the Canadian Medical Association, Heart and Stroke Foundation, Hypertension Canada, College of Family Physicians of Canada and others.
The proposed advertising restriction includes characters or mascots promoting sugary cereals. (Ryan Remiorz/Canadian Press)
Dr. Norm Campbell, a hypertension specialist at the University of Calgary who led the campaign Federal, provincial and territorial governments have said that protecting the health of children is a priority. “They had this on their radar and yet absolutely nothing is done, and so this is really a call for action that they do what we already know is going to be effective.”
The groups say that in 1989, the Supreme Court of Canada ruled that “advertisers should not be able to capitalize upon children’s credulity” and “advertising directed at young children is per se manipulative.” Food companies in Canada, except Quebec, are not obliged by law to restrict unhealthy food and beverage marketing to children.
Dr. Marie-Dominique Beaulieu is the president of the College of Family Physicians of Canada and practices in Montreal, where she says companies have clear rules on what is considered healthy. “Up to 80 per cent of food adv...