Hendren Group have been watching with interest as Japanese automobile manufacturers, Nissan, resurrect their affordable Datsun brand, aimed primarily at the rapidly growing Indian market for low cost vehicles.
Hendren Group is a financial management and investment company dealing with investment methods and strategies. Based in Tokyo boasting a large base of private clients and a well skilled team of advisors, they conduct research and then subsequently develop short and long-term systematic approaches to achieving optimum returns on investments for themselves, their associates and for their current client base.
Japanese carmakers, Nissan, are set to introduce a range of cheaper cars under the umbrella of their Datsun brand, exploiting a gap in India’s expanding automobile market. The first car to be put on sale is a reasonably priced hatchback, retailing at $6’700, and later models are expected to be sold for as little as $4000, making it a financially viable option for many Indian car buyers.
Nissan is not the first global automaker to realize the potential for profit through producing a low cost car aimed at the Indian market, with chief engineers at Toyota Motor Corp. putting forward designs for exactly this purpose, but such proposals have so far been rejected for fear of a low cost car tarnishing the company’s name. Nissan have overcome this potential problem by producing this range of cars under the Datsun brand name, thus distancing themselves from the less luxurious vehicles.
Set to coincide with the introduction of this new line of cars, Nissan also has other plans to expand its presence in India by increasing the number of dealers from the current 100 outlets up to 300 outlines by 2017. By that time, Nissan expects to be generating between 35 and 50 percent of their in country revenue through their Datsun line. A senior analyst at Hendren Group predicts that a conservative estimate would then give Nissan a 10% market share of the Indian passenger vehicle market which, in 2013, bought more than 2.7 million vehicles.
“At the moment there is a gap in the Indian automobile market which is not being properly filled with good quality, cost effective cars, Nissan have found a way to exploit this growing need and are in the position to fill this demand, soon we will see the other big manufacturers following suit in a bid to catch up,” said David Holmes Senior Vice President of Mergers and Acquisitions at the Hendren Group.
Nissan’s plans for the Datsun do not begin and end with India, but will gradually be introduced worldwide, starting with Indonesia and Russia and then later in Africa, South East Asia, Middle East and Latin America. This push into emerging markets is a vital part of the company’s mid-term plan, Nissan Power 88, named to emphasize its aim to achieve a global market share of 8% and increase its corporate operating profit to a sustainable 8%.
The Hendren Groups Senior Vice President David Holmes concluded saying, “As the market and demand for cheaper well made vehicles expands within the emerging market place so do the opportunities for investors wishing to take advantage, we are moving our investors into positions within this sector so they can avail of this very lucrative opportunity, Nissan’s goal of achieving an 8% global market share is certainly achievable, thanks largely to the speed in which the company have managed to respond to the growing need for low cost vehicles.”
Hendren Group is set to continue to advise clients to acquire shares within the Asian markets adding to successful diversified portfolios.