Design 21: Social Design Network

CHI SIAMO / please to meet you

WHOMADE is a design brand of products that grows from the experience and the creative premises of Todomundo.org; a brand with a strong attitude and sensibility towards sustainable matters, cross-cultural design, fair-trade and cooperation in development. WHOMADE is a quality mark that founds itself on and promotes criteria of cultural sustainability, for an ethics of beauty and a new culture of material and products. WHOMADE is a communication project addressed to the creative and commercial world that starts developing a different approach in the conception and promotion of objects, for a new product's landscape able to represent social relations and to carry values, ideas, emotions.

whomade / the products talk

IN COSA CREDIAMO / design matters

We believe in a world of possible beautiful things and we want to reveal their soul together with their collective meaning. We believe that beauty is meaningful if only linked to an ethic and that the WHOMADE products, born in the crossroads of different cultures and creativities, can talk about this kind of beauty with their shapes, their materials and their story. Through our products, we want to draw a journey between human experiences, values and different traditions, to experiment new ways of conceiving, discovering and living the object.

COSA VOGLIAMO / new visions

We want to develop a new understanding: a very personal view on products able to transmit the values of a human experience. Prod...

A BRAND FOR PRODUCTS WITH A HIGH-ADDED HUMAN VALUE

We want to develop a new understanding: a very personal view on products able to transmit the values of an human experience. Products are for us the meeting points between cultures that dialogue, create together and evolve: the place to make ours a renewed sense for beauty as an ethic and an aesthetic value as well. We believe in a world of possible beautiful things and we want to reveal their soul together with their collective meaning. Products are talking, carrying values, ideas, emotions and with their knowledge represent social relations. From here, WHOMADE is born: a brand for products with a high-added human value. A communication project that invites products to talk about their stories; from the creative plots that gave them shape and meaning, to the cultures that have inspired them, to the hands that have created them. And if the products start to talk, it is still of us the will and the pleasure to listen to them.

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WHOMADE is an initiative launched and supported by Todomundo.org, and it is from the premises and the experiences of the organization that the idea of the brand took shape. WHOMADE is an open project and includes people through a series of events for meeting and exchange, workshops and exhibitions, to extend its own vision, share its experiences and build up a network of common resources for a new generation of objects. WHOMADE is born as an ini...