A BRAND FOR PRODUCTS WITH A HIGH-ADDED HUMAN VALUE
We want to develop a new understanding: a very personal view on products able to transmit the values of an human experience. Products are for us the meeting points between cultures that dialogue, create together and evolve: the place to make ours a renewed sense for beauty as an ethic and an aesthetic value as well. We believe in a world of possible beautiful things and we want to reveal their soul together with their collective meaning. Products are talking, carrying values, ideas, emotions and with their knowledge represent social relations. From here, WHOMADE is born: a brand for products with a high-added human value. A communication project that invites products to talk about their stories; from the creative plots that gave them shape and meaning, to the cultures that have inspired them, to the hands that have created them. And if the products start to talk, it is still of us the will and the pleasure to listen to them.
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WHOMADE is an initiative launched and supported by Todomundo.org, and it is from the premises and the experiences of the organization that the idea of the brand took shape. WHOMADE is an open project and includes people through a series of events for meeting and exchange, workshops and exhibitions, to extend its own vision, share its experiences and build up a network of common resources for a new generation of objects. WHOMADE is born as an initiative receptive towards the different existing realities working along topics of sustainability, cross-cultural design, environmental awareness, fair-trade, cooperation in development, cultural promotion, micro-entrepreneurial cultures and new creative communities.
READ MORA AT: www.whomade.it / www.todomundo.org
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WHOMADE the project edoardo, dario, carlotta
WHOMADE the products creolo design, italy & saathi tribal crafts, india
WHOMADE the food circolo sassetti, milano
WHOMADE the pictures danieleportanome.com
WHOMADE the PR rosella graziaplena
WHOMADE the guide italiastraordinaria.it
WHOMADE it possible todomundo.org
