bradley associates ref code 8523009036BA Source The Indian arm of US-based direct selling firm, Amway, has asked the Department of Industrial Policy and Promotion (DIPP) to clearly define multi-level marketing and direct selling in the consolidated foreign direct investment (FDI) policy so that there is no confusion on the legality of foreign companies operating in India in the sector. The Indian Direct Selling Association, that represents 18 direct selling companies including Amway, Oriflame and Tupperware, has also made a representation to the DIPP, on the issue. The policy talks about various forms of selling, including wholesale, single-brand retail and multi-brand retail, but is silent on direct selling, which is often used synonymously with multi-level marketing. The companies are seeking clarity, as they do not want to be held guilty for violation of Foreign Exchange Management Act rules and other fraudulent activities. “Amway and some other direct selling companies want that direct selling should also be bracketed under retail, defined clearly and included in the FDI policy. They want their operations to be 100 per cent legalised,” a DIPP official told Business Line. When Amway started its operations in India in the late nineties, the FDI policy was not well established and it was not really clear under what category they were operating, the official added. Direct sellers are also seeking to distinguish direct selling from multi-level marketing. Amway, when contacted,...
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Posted May 29, 2013 in BRADLEY ASSOCIATES BARCELONA SPAIN
International Blog Bradley Associates News | McDonald’s Compares Loving Big Macs with Mental Illness in new Ads | Powershow
Environment, Fashion Design
International Blog Bradley Associates News - Outrageous, silly, funny or witty, an edgy advertisement to its highest humor, a woman is shown bowing her head and holding a hand over her face in shame in a poster displayed on a subway. “You’re Not Alone. Millions of people love the Big Mac,” the poster says next to her photo. With the connotation of anyone who is “suffering” from problems like the woman in the photo can call the toll-free phone number also shown in the poster so that they can call for help but the number (800-244-6227) connects you to a McDonald’s corporate line. A spokesperson for McDonald’s said that the ad was not approved of by McDonald’s. From the statement of Bradley Associates credited to McDonald’s spokesperson Nicole DiNoia: “A local print ad displayed on the Massachusetts Bay Transportation Authority (MBTA) was recently brought to our attention. We can confirm this ad was not approved by McDonald’s. And, as soon as we learned about it, we asked that it be taken down immediately. We have an approval process in place, with our marketing and advertising agencies, to ensure that all advertising content is consistent with our brand values. Regrettably, in this incident, that process was not followed. We sincerely apologize for this error.” The ad has shown up on the Orange line of Boston’s T subway system, Boston Magazine noted. As one would have th...
Posted May 07, 2013 in BRADLEY ASSOCIATES BARCELONA SPAIN