Lately we’ve seen a lot of news stories about the National Security Agency’s program for tracking phone records, Internet searches and Facebook pages. Politicians on both sides of the aisle have decried and supported the practice, constitutionalists are debating over the legalities, and American citizens are either praising Edward Snowden’s courage or want him tried for treason.
No matter which side of the issue you come down on, one thing to remember is not all online tracking is bad – especially when it comes to protecting you and your business.
I’m talking specifically about tracking information on the Internet as it relates to cybercrime, fraud and securing the online ecosystem for consumers.
A couple of years ago legislation started to appear in various states known as “do not track” laws. These policies wanted to leave it up to consumers to determine whether or not they wanted to be tracked. Then the federal government stepped in and saw this as a consumer privacy issue. It was quite a soapbox issue for politicians to beat their chests and talk about the evils of big business invading the privacy and personal information of consumers.
I have no doubt that some companies use personally identifiable information in ways that would make consumers cringe. However, the problem is a double-edged sword. If consumers determine what information, if any, can be reviewed during their online transaction, then criminals can, too.
When making a purchase, or ...