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jody boehnert

london, United Kingdom

Designer / Creative Director

Member since October 14, 2007

  • Greenwash Alert: EasyJet

    Environment, Communication Design

    Easyjet_282_

    A formal investigation is being conducted by Advertising Standards Authority into EasyJet's claim that flying could be 50% cleaner in ten years thanks to a complaint EcoLabs made recently. We asked the ASA how exactly EasyJet can substantiate this 50% figure since there are no technological fixes in sight in the aviation industry. Aviation is the fastest growing contributor to carbon in our atmosphere and the kind of information that is published is critical.

    Any attempt to mislead the public must be handled as a serious offense. If EasyJet cannot substantiate this figure EcoLabs would like a formal apology by EasyJet for misleading the public. The communications industry must start to take responsibility for the its involvement in greenwashing.

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Ideas shape the course of history

Contact jody boehnert
EcoLabs

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design