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jody boehnert

london, United Kingdom

Designer / Creative Director

Member since October 14, 2007

  • The Story of Cap & Trade

    Environment, Environmental Design

    Watch the video here.

    The Story of Cap & Trade is a fast-paced, fact-filled look at the leading climate solution being discussed at Copenhagen and on Capitol Hill. Host Annie Leonard introduces the energy traders and Wall Street financiers at the heart of this scheme and reveals the "devils in the details" in current cap and trade proposals: free permits to big polluters, fake offsets and distraction from what’s really required to tackle the climate crisis. If you’ve heard about Cap & Trade, but aren’t sure how it works (or who benefits), this is the film is for you.

  • EcoMag No.1 on-line

    Communication, Communication Design


    View EcoMag on-line here.

  • EcoMag No.1 : Future Scenarios

    Communication, Communication Design


    EcoMag is a magazine about art, design & sustainability produced by EcoLabs. Each issue will focus on a theme while investigating issues lying at the root of the ecological crisis. EcoMag No.1 launched in June 2009 at the the Future Scenarios Climate Roadshow in London. The magazine will be produced annually, with work by artists and designers responding to complex ecological problems. The theme of the first issue is ‘Future Scenarios’. We are indebted to the authors: Mark Lynas, David Holmgren and Herman Daly and grateful for having been granted permission to borrow freely and/or republish work. EcoMag No.2 - which will focus on ‘Economics’ and new calls for submissions will be posted in November 2009.The magazine is available in hard copy on the EcoLabs website and also as a low pdf here.

  • EcoMag No.1 : Future Scenarios

    Communication, Communication Design



  • Greengaged at the Design Council

    Environment, Environmental Design


    Organized by Re-Design, Thomas.Matthews & Kingston University

    September 2008, London.

    Greengaged was a long overdue weeklong series of events on design and sustainability. Unfortunately, I could not spend the entire week attending events so I can only offer a synopsis of a few. I regret having missed many apparently fruitful discussions that can be found on their website. Nevertheless some of the sessions I did attend were excellent.

    In a workshop called The Power of Design Pio Barone Lumaga, from Morphic Productions, described how difficult it is to break patterns: it takes time and patience to rewire our habitual behaviour. The interval between understanding and internalizing information takes time. But sometimes shame can produce a cognitive shock that can inspire new behaviour. Still it is illogical to expect people to change quickly because of a clever or logical argument. Lumaga told a story that helped the audience understand the importance of feedback loops when responding to danger. We must communicate awareness that our feedback loops are dangerously long in our current society and we are not responding adequately to the present crisis. We urgently need to create a quantum leap in communications & revamp our cultural map. Designers must rework their practice and ask themselves not what will they create, but why will they design what they design. Most design improvements with incremental efficiencies are meaningless in the face of increasing consumptio...

  • Deeds_logo_132_

    University of Brighton 20 September 2008

    The 360 Degrees conference was convened by DEEDS (Design Education for Sustainability), a project that aims to integrate sustainability into mainstream design education and practice. DEEDS is creating exactly the kind of conversations that designers must have in order to respond to the challenges of a rapidly changing world.

    Anne-Marie Willis, design educator from Sydney, Founder of the EcoDesign Foundation and now working with Tony Fry at Team D / E / S, gave the first key note speech. Willis presented her work developing the idea of sustainment and redirected practice. She described unsustainability as a normality in industrialized development, a structural feature of the current system. Climate change, loss of biodiversity, pollution, etc. must be seen as symptoms of a larger problem – that is our conceptual framework that allows these things to exist. Only by understanding that the unsustainable is structural, can we hope to create the paradigm shift that will break free from the legacy of corrosive systems. Willis’ essential point is that sustainability as it is practiced now has definitive limits, and often works to ‘sustain the unsustainable’.

    For design as a professional practice to survive, it will need to redirect itself and shift the structure of unsustainability by ‘redesigning design’, i.e. redirecting design so we have the agency to work towards ‘sustainment’. Sustainment is defined as ‘how to continue t...

  • The Greening of Illustration: When Words Fail

    Environment, Communication Design


    Scientists have given us their verdict: the situation is urgent. Climate change is happening. The C02 and other greenhouse gases we release into the atmosphere pose a deadly threat. Experts tell us that we have one decade to make a major shift in our consumptions patterns – after that it will be too late.

    Illustration can, and already is, fulfilling an important role in spreading awareness of global warming issues. Thanks to its ability to make ideas visible, illustration can play a part in making change happen. Furthermore illustration provides a means of communicating the complex emotional reactions that are naturally part of dealing with such loaded information as climate change. Illustration can work to communicate an immediate and a holistic representation. We need this ability of visual languages to help spread an awareness of not only the science behind global warming, but the measures that need to be taken to cut our energy consumption.

    We have already warmed the climate by 0.8° over the past century, and we are told that anything above 2° will be catastrophic. Despite the danger, there exists a serious disconnect between scientific opinion and public awareness. False pundits in the media have succeeded in confusing us. A MORI poll found that one third of the population knows little or nothing about global warming. An IPM poll found half of people unwilling to change their lifestyle (ref: Lois Rogers, Climate Change: Why We Don’t Believe It, New Statesman, 23 Apr...

  • Greenwash Alert: EasyJet

    Environment, Communication Design


    A formal investigation is being conducted by Advertising Standards Authority into EasyJet's claim that flying could be 50% cleaner in ten years thanks to a complaint EcoLabs made recently. We asked the ASA how exactly EasyJet can substantiate this 50% figure since there are no technological fixes in sight in the aviation industry. Aviation is the fastest growing contributor to carbon in our atmosphere and the kind of information that is published is critical.

    Any attempt to mislead the public must be handled as a serious offense. If EasyJet cannot substantiate this figure EcoLabs would like a formal apology by EasyJet for misleading the public. The communications industry must start to take responsibility for the its involvement in greenwashing.

  • The Green Awards

    Environment, Communication Design


    The Guildhall, London 26th October 2007

    The annual Green Awards aims to reward campaigns effective in raising awareness and promoting environmentally benign options; 'For creativity in sustainability'.

    As a vehicle to champion the best communication in the field of sustainability the awards have quickly (this is only their second year) established themselves as important marks of distinction in the industry. Sustainability presents the most serious challenge and the most important job for professional communicators so the kudos are well deserved to any who make the grade.

    The evening started out with some gravity (as is the norm at events with the environment as a focus) with a speech by FOE director Tony Jupiter. Shortly there after Mike Longhurst of McCann Erickson advertising was given the platform and announced 'that restraining consumption was a naive hope'. While restraining consumption is not an easy goal, an arrogance that assumes that we can defy an imperative of the natural world is typical of the world of advertising. We will not get ourselves out of this crisis if this kind of attitude prevails. This event must work harder at championing the ideas that it claims to represent.

    Nevertheless, most awards were well deserved and the event provides a good overview of the best practices in the industry. The Green Awards negotiates a highly charged arena in the world of advertising and the integrity of the judges and spokes-persons is critical. A good event t...

  • 'Applied Green' conference review

    Environment, Communication Design

    I managed to attend the overpriced 'Applied Green' event Oct.3 (£650!!) at the British Library and feel duty bound to share my good fortune with everyone else who cannot pay this kind of money to Eurostar and Haymarket to discuss green communications.

    I arrived cynical of big brands and marketing agencies addressing an environmental agenda but interested in hearing the speakers address the subject. I was not disappointed. Jonathon Porritt (Forum for the Future) started things off with a sobering overview. Next, John Grant (of The Green Marketing Manifesto) set the tone for the day early in the morning with his memorable line about Green Consumer Research 'Brilliant at justifying. Useless at strategizing'. I took this as a good sign.

    John Gisby discussed the importance of acknowledging and working with difficult emotions. We have a tough brief with climate change – we are asking people to stop doing things they enjoy. Is it possible? Gisby looked at ways of reframing the debate by looking at the words we use, harnessing emotions to drive change, and making this change real and visible. Raising awareness is one thing, he claims, but behaviour change is another and we need to recognize that our emotions are greater motivators than scientific arguments.

    Ben Terrett of The Design Conspiracy gave a talk; 'Designers – Its our Fault' that implored industry to use designers better. Claiming that design is a way of thinking, he says to companies, 'Don't just use us (design...

Ideas shape the course of history

Contact jody boehnert

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design