We explain the best ways to invest in gold through funds, Exchange Traded Commodities (ETCs), bullion and coins.
The first pure gold coins were struck by King Croesus of Lydia (present-day Turkey) during his reign between 560BC and 547BC - and gold coins have continued as legal tender ever since.
Many years down the line, investors still love gold and the precious metal has proved a valuable winner in recent years.
Going for gold: The precious metal has cooled after a spectacular rise, but investors say it is still one for the long-term.
Update: Gold's recent run
Gold hit record highs in September 2011, yet never went on to crack the $2,000 an ounce mark widely forecast at the time
The spot gold price, which is typically measured in US dollars, hit a peak of $1,920 during that month.
Some tipped it to soar beyond $2,000, but instead gold slipped and spent most of 2012 stuck in a range, shuttling back and forth between around $1,600 and $1,800.
A sell-off since December 2012 has seen gold drop as share prices have climbed.
The spot gold price stood at $1,571 or £1,040, at the start of this month. The dramatic falls of the past few days sent it down below £1,000 to £899 on 15 April.
At $1,370 gold is down 29 per cent on the peak.
However, gold bugs - as the precious metal's fans are called - say that bullion's recent dip has to be put into context.
Look at a long-term chart of the gold price and you will see that even having lost almost a fifth from its peak, it ...