Press Release July 28, 2009
VENERATIONS (Applause 1) by: caraballo-farman
A Multi-channel video installation using DVD players, projectors, portable DVD players, televisions, and plexi-see thru mirrors.
August 13th- September 5th 2009 in the Project Room for New Media, Ground Floor of the Chelsea Art Museum
Culled from hundreds of hours of talk shows, late shows, reality shows, celebrity shows, award shows, life-style shows, game shows, and shows about shows, this installation takes TV applause to its logical end: no object or context, just the pure build up and downswing of collective clapping and hooting, an on-going show made up only of the audience. The New Media Project Room is filled with applause, reflected, refracted, repeated, in sound and video. The audience is the performer.
Inciting applause has long been part of the manipulation, or perhaps the making, of an audience. Today’s American TV culture presents applause at its most ritualized, culturally-prevalent and prescriptive mode. ‘Live studio audience’ is an American cultural category, with personnel and staff dedicated to their guidance, to tell them what to do, when to clap, to wave frantically in the front and stir them up over something or other.
The object of applause doesn’t matter as much as the ritual itself, as the self-satisfying burst of euphoria, the self-referential appeal to fame, melting the obsessions of celebration and celebrity into one form, regimented, quasi-pavlovian waves of app...