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HUGO Create is a new design contest, a celebration of visual creativity open to creative people of all skill levels. Professionals, students or design-enthusiasts: this is your opportunity to show the world your ideas and skills. So fire up your creative minds and start to brainstorm, draw, scan, create a digital collage, vectorize...


Use your imagination and intuition to amaze us with your designs.

It’s up to you and your skills to see if you can get your work published in an iconic urban magazine, or even potentially used worldwide as part of a HUGO Fragrances advertising campaign!

We look forward to receiving your designs featuring the iconic HUGO Man bottle and an individual interpretation of the HUGO brand universe, according to the given theme.

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How it works

Participants are invited to make a design for HUGO Fragrances, inspired by and featuring the HUGO Man Bottle.

The top 10 designs in each round will be awarded with a cash prize of 500 US-$ (40 money prizes in total). The winning design in each round will also be published in a well-known design magazine.

All designs will be posted in the Gallery within a week of their submission. Site users can vote for their favorite creations.

The HUGO Create challenge is open to entrants over 18 years old.

Creative task

Design an advertising poster inspired by and featuring HUGO Man Bottle.

If needed, the HUGO Generator can help you to create your design.

Jury evaluation criteria

After each round, the jury will award the most expressive, clever and daring designs. The judges will be looking at the quality, wit, uniqueness and product relevance of the designs.


All proposals must be submitted electronically as a JPG file of 500Kb or less.

Each entrant is allowed to submit a maximum of 5 proposals per round and can only receive one jury selected prize per round.

Entering the HUGO Create challenge is free of charge.

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  • Ryan Jones
  • Roiasi

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Moderator: Ryan Jones