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Community, Arts & Culture, Education
Overall, the goal of our global awareness campaign is to use music, the arts, youth sport, and entertainment as a catalyst to design and implement programs for at-risk youth and young adults, to facilitate in realizing the Millennium Development Goals (MDGs) through an integrated approach.
To promote cultural understanding, celebrate diversity and foster global harmony. We aim to build meaningful, sustained connections between brands and consumers by offering real socio-cultural benefits that change lives for the better.