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We are called designers. Our perceived role is to develop objects and environments. What we really do is create elevated human experiences, whether we are designing an airport interior or a door handle.
Our practice spans a breath of spectrums and disciplines. Every project is driven by inspiration and directed by the execution-balancing the know-how with the what if?
We assimilate client concerns and explore each project's cultural and competitive context. Once we know everything we ignite the imagination.
While no one can explain how creativity really works our process is transparent and our clients are involved, working as equal partners in the quest to break new ground. It is not about beauty, though it must be beautiful. It is not about function although it must be functional. Our ai is to find the perfect balance. Part logic, part magic.