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The Designers Accord
Community, Environment, Education
Environment, Communication Design
To get involved, Kept is asking you to tell your stories and share what "things" you have, that you are not throwing away :) Either submit your stories into the box on www.Kept.it or if you use twitter just add #kept to your tweet!
Posted April 27, 2009
By Kate Andrews
Communication, Communication Design
What is corporate website…….continued here
In my last post i discussed what is a corporate website & how organization loose there brand value through them . This post is all about regaining the lost ground. After all your website is your important brand touch point which you need to enhance your online experience.
To ease our discussion lets break it into three different sections,i.e
1) What is online Branding ?
2) Ten corporate website design tips
3) Some examples
What is online Branding?
Online Branding is the integration of the entire online buying, browsing and conversion process into one continuous string of communication that is relevant to the consumer. Its an amalgamation of everything from visual appearance to content to web marketing strategy. So if one aspect is overlooked then it directly affects your user experience and in turn your brand value.
Unlike the traditional media (print, TV etc), on internet the touchy feely brand experience immediately connects with your corporate website. A great online advertising campaign is fruitful if and only if the brand experience that results from the consumer interaction with the website is equally delightful. A great online advertising campaign can crush a brand extremely quickly if the site does not deliver on the perception portrayed by the advertising campaign.
The same is true for search engine marketing campaigns. Many marketers still seem to think search campaigns exist in a vacuum and won...
Posted February 12, 2009
By Suhel Khan
Community, Communication Design
This is my new blog hosted here, on design21 where I hope I can connect with like-minded creatives all over the world. Connect to IDEA_LISTS.
This is where I collect all the designs I like and dislike; where I can show that I want to act accoring to The Designers Accord.
Tanja aka mayari
Posted February 05, 2009
By Tanja Burgdorfer
Communication, Communication Design
Somebody asked me few days back that if you remove your logo from all of your marketing pieces will it still be relevant ?
When we talk about branding it’s not uncommon for people to mistake their logo as their "branding". Your logo is only one piece of your branding strategy. Your logo is a symbol that can provide consumers with instant and powerful brand recognition of your business and the services or products that you offer. The “utterly butterly girl “ is so popular that if you remove Amul from its ad, there are fair chances that you will recognize it pretty easily.
Before beginning the process of logo creation be sure that you have developed your brand strategy. Why? Your logo is like a small ad for your company, without the strategy behind it a logo can put across the wrong message and in return weaken your strategy. You want to keep your brand message consistent to help increase consumer recognition.
How do you know when you are ready to move to the process of having your logo created?
- The mission of your logo is to portray the values and goals of your company. Make sure that these are clearly established before venturing out to find a logo designer.
- Be clear about the message you want your brand to convey so that your logo can clearly reflect that message. You must have a strong association between your brand and your logo. Remember it is only one piece of your branding strategy.
- Your logo should reflect professionalism and growth no matter ho...
Posted February 04, 2009
By Suhel Khan
Environment, Industrial Design
I've been working hard in the last few months to get Humblefacture.com off the ground. Humblefacture is an advocate for and a manifesto of the evolution toward a new way of making things. Its aims are to lower per person energy use, increase economic stability, enhance social equality, encourage environmental resilience, and amplify the spirit of human innovation and problem solving.
Humblefacture does this in a few ways:
1) Create complexity in objects through subtle design methods, not high-energy manufacturing methods.
2) Recognize and preserve the information already contained in raw materials and semi-processed materials
3) Develop and refine appropriate, human scale methods for manufacturing complex things.
4) Take inspiration from nature, but recognize that a purely natural system is not what we are designing for; Humblefacture is not neoludditism.
5) Above all things, embrace humility (in the fact that our designs influence, and are influenced by the world around us) and elegance (in the act of introducing information into matter in order to produce a function) in every design. These seemingly moral or artistic judgments say more about what is wrong with current product development than perhaps any other two words.
Watch the movement build (and add your two cents!!) at Humblefacture.com.
Posted January 21, 2009
By Dominic Muren