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To lead in corporate citizenship through proactive programs that reflect caring for the world family of Nike, our teammates, our consumers, and those who provide services to Nike.
We believe in the power of sport to unleash potential. That’s why we will invest a minimum of $315 million in grants, product donations and in-kind support through 2011 to give excluded youth greater access to sport.
This year, we'll help bring sport to a Somalian girl growing up as a refugee in Kenya, to a young homeless man from Scotland with a passion for football, and to kids in New Orleans who are rebuilding their communities. We'll provide Nike product, resurface old playing fields, fund community-based programs and help young people create their own communities.
These impacts come as we've evolved how we frame, define and approach corporate responsibility. We see corporate responsibility as an integral part of how we can use the power of our brand, the energy and passion of our people, and the scale of our business to create meaningful change. So we've set aggressive business targets that embed our corporate responsibility goals into the company's long-term growth and innovation strategies, because we believe there's no better way to achieve them then to tie them directly to our business.