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  • Greenwash Alert: EasyJet

    Environment, Communication Design


    A formal investigation is being conducted by Advertising Standards Authority into EasyJet's claim that flying could be 50% cleaner in ten years thanks to a complaint EcoLabs made recently. We asked the ASA how exactly EasyJet can substantiate this 50% figure since there are no technological fixes in sight in the aviation industry. Aviation is the fastest growing contributor to carbon in our atmosphere and the kind of information that is published is critical.

    Any attempt to mislead the public must be handled as a serious offense. If EasyJet cannot substantiate this figure EcoLabs would like a formal apology by EasyJet for misleading the public. The communications industry must start to take responsibility for the its involvement in greenwashing.

  • Advertise in ROGER!

    Arts & Culture, Communication Design


    ROGER design magazine are offering advertising space in their fantastic magazine and across their online mediums!

    ROGER is about design for globally responsible designers. The design magazine acknowledges that in our contemporary world design pervades all areas of society and is not limited to single disciplines. ROGER has a mature outlook and combines both design and responsibility, recognising that designers are not just people who produce and sell pretty things, but that there is a greater holistic alternative for those designers who are aware of the international climate of poverty, freedom and environmental choices.

    ROGER is run by students and alumni of the Köln International School of Design and run non-profit. Within a very short time ROGER was established as an international design magazine: it is published in many countries worldwide and reached total readership in 2007 of 10,000.

    So, fancy getting involved with ROGER!? Editors Lisa Flanakin or Marco Siebertz explain they pay 20% commission for ads. For further advertising information download ROGER Magazine's Media Kit here or email ROGER Magazine editors at

  • The Green Awards

    Environment, Communication Design


    The Guildhall, London 26th October 2007

    The annual Green Awards aims to reward campaigns effective in raising awareness and promoting environmentally benign options; 'For creativity in sustainability'.

    As a vehicle to champion the best communication in the field of sustainability the awards have quickly (this is only their second year) established themselves as important marks of distinction in the industry. Sustainability presents the most serious challenge and the most important job for professional communicators so the kudos are well deserved to any who make the grade.

    The evening started out with some gravity (as is the norm at events with the environment as a focus) with a speech by FOE director Tony Jupiter. Shortly there after Mike Longhurst of McCann Erickson advertising was given the platform and announced 'that restraining consumption was a naive hope'. While restraining consumption is not an easy goal, an arrogance that assumes that we can defy an imperative of the natural world is typical of the world of advertising. We will not get ourselves out of this crisis if this kind of attitude prevails. This event must work harder at championing the ideas that it claims to represent.

    Nevertheless, most awards were well deserved and the event provides a good overview of the best practices in the industry. The Green Awards negotiates a highly charged arena in the world of advertising and the integrity of the judges and spokes-persons is critical. A good event t...

  • Design For Future 2007

    Arts & Culture, Environmental Design


    DesignForFuture is a Portuguese based sustainable design platform.

    Offering diverse information about international sustainable design projects and existing networks, the network aims "to stimulate an exchange of ideas; interact with interested designers, partners and companies." DesignForfuture is a portal exploring the relation between design projects that contemplate environmental and social impact in all stages of their development.

    The 2007, second edition of DesignForFuture, is entitled "Recycling of Sense", featuring products that are making use of common goods in an uncommon way. The chosen objects are explained to "not necessarily have to be more effective and green through their production or material choice" but the DFF explain their selected collection pieces this year do "stimulate new thought and call for more intimacy in material culture."

  • ECO-LABS: Ecological Literacy Initiative, London

    Environment, Communication Design


    Founded by Graphic Designer Jody Boehnert, of London based studio Iambe comes Eco-Labs, a non-profit ecological literacy initiative, aiming to provide a platform for collaborative design addressing sustainability & systemic change in the UK. I caught up with Jody this month, as she presented a paper entitled Should Change be Radical? at the Sustainable Innovation 07 conference.

    EcoLabs has been created to function as a network, and at the moment I sustain it though my private practice ( I founded EcoLabs because I came to believe that to achieve more epic design projects, designers need to collaborate. The network facilitates collaboration and nurtures a dialogue on sustainability.

    We aim to nurture whole systems thinking, foster ecological literacy, and promote the transformation of the design model. EcoLabs will help create an alternative cultural vision that will drive transformational change, to meet the goals of fully sustainable society. By supporting ecological & systems literacy we will develop a shared vision of where we want to be and how to get there. Visualizations are an important source of inspiration: what will a sustainable global world look like in 10 or 50 years? We will animate the solutions, and help build a social movement to make it happen.

    Although the Eco-Labs initiative is very much in it's early stages, it started with a green bang during London's Design Festival in September, with it's first panel discussion "The Gr...

  • M&S First Eco Store in Bournemouth, UK

    Environment, Environmental Design


    Original Post: Anamorphosis 02 Nov 2007

    Marks & Spencer rolled out a green carpet early last month, as they unveiled their first ever eco-friendly store. The seaside town of Bournemouth, on the South Coast of the UK is the location for the first ever "green" Marks & Spencer which opened on October 4th 2007.

    The installation of new systems and equipment, including new lobby entrances, will mean the store will use up to 25 per cent less energy. It will be powered with green renewable energy, delivering a 92 per cent carbon dioxide saving, and will have a host of water-saving initiatives, including dual flush toilets and self-closing taps. The store will also recycle and re-use up to 80 per cent of waste and key construction off-cuts and staff will have eco-friendly uniforms including fleeces made from recycled plastic bottles. Environmentally-friendly construction materials have also been used in the refurbishment, including recyclable plastic shelving and the store will also implement a green travel plan for suppliers, staff and customers.

    Jenny Davey of Times Online commented: "It was opening day at the Marks & Spencer store in Bournemouth, and a throng of elderly ladies with curled perms and smart handbags were cheerfully clamouring to grab free glasses of buck’s fizz. But for Richard Gillies, an M&S veteran of more than 20 years, there was a different cause for celebration; the Bournemouth shop had become the first store in the retailer’s 5...

  • See the bottle difrent

    Communication, Communication Design


    Puo vedere solo tappa di bottiglia

  • **NATURE**

    Peace, Communication Design


    Can you creat some work sample like this? I can't it did by nature.



    Arts & Culture

  • Is Less More?


    In recent times, I have been reflecting on the extent of dominance of modernist thought and ideas in design, and its still-pervasive influence. One of the most serious flaws perpetuated by modernism was its decisive rejection of (anything from) the past. Perhaps that was justified at the time of modernism's emergence, but looking back nearly a century later, we can certainly see how dumping all forms of traditional knowledge, wisdom and practices and privileging scientific positivism and an industrial aesthetic has led to so many of the crises we face as a planet today.

    I would like to hear from you: what are your ingrained attitudes (not your informed and reflective opinion, mind you) towards: (a) tradition/ the past? (b) physical labour? (c) a basic, close-to-nature lifestyle? (d) prioritising spiritual and shared human values over material & sensory gratification and individualism?

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