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  • product identity

    Well-being, Industrial Design

    هویت یا Identity از لغت Identitas مشتق میشود که به معنی همسان و مشابه است.

    در محصولات هویت را میتوان ناشی از تعریفی که محصول از خود ارائه میدهد دانست. همانگونه که هویت انسانی به پاسخ کیستی میپردازد هویت محصول نیز به چیستی و خصوصیات مورد انتظا راز آن باز میگردد.یک محصول با هویت به وضوح تعلق خود را به یک مجموعه محصولات و یا یک سازمان تولید کننده و یا گروهی از مصرف کنندگان بیان می کند. بدین ترتیب نوعی اشتراک و همسانی بین محصول و نیای آن و اهداف سازمانی تولید دیده میشود. در بیان این اشتراکات زبان یکسانی از قبیل گرافیک و یا سبک طراحی استفاده می شود. د رسطوح بالاترهویت، محصولات متفاوت یک سازمان با هم قابلیت تعامل داشته و یا همکاری میکنند و فرایند یکدیگر را کامل میکنند. این نمونه در محصولات نرم افزاری به وضوح دیده میشود.

    محصول به واسطه هویت خود به یک گروه از محصولات و یا استفاده کنندگان و یا تولید کننده ای خاص مرتبط شده و از دیگر محصولات غیر همگروه خود متمایز میگردد....

  • Focus the Nation at Pratt - 1/30 and 1/31

    Environment, Industrial Design

    Focus the Nation

    **We Stand at a Critical Moment in Human History –

    Help Pratt shine in this national effort!! **

    In the next few years we as a nation will make or fail to make critical decisions, find global warming solutions and fund clean technology investments. These decisions will have a far-reaching and irreversible impact on the lives of today’s students and the lives of their children.

    “Focus The Nation” is a national teach-in on global warming solutions for America- creating a dialogue at over a thousand colleges, universities and other institutions, that will directly engage thousands of faculty and millions of students nationwide.

    *This week, Wednesday and Thursday, January 30th and 31st *

    Over two days you will have the opportunity to meet over 30 of Pratt Institute’s most illustrious faculty, administrators and special guests as they come together and offer a series of exciting programs that are highly relevant to Pratt students, educators, and the community at large. This is a unique opportunity to; explore the impact of sustainability on the future careers of our artists, designers, and architects; see how Pratt is taking on the challenge to reduce its carbon footprint; and to be inspired by real world, environmentally conscience work that is being done by Pratt’s faculty.

    You will also have the opportunity to see exhibits by studios, take part in a nationwide body painting competition sponsored by Architecture 2030 with $20,000 in prize m...

  • Meaningful Design

    Environment, Industrial Design

    [video]http://www.youtube.com/watch?v=-U-mvfjyiao[video]

  • Conceptual Design: Building a Social Conscience.

    Arts & Culture, Communication Design

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    Is there a relationship between the conceptual thinking behind Marcel Duchamp's 1917 urinal and contemporary design practice?

    Design writer and Design Observer contributer Nick Currie believe's there is. In an AIGA feature of 1995, Currie presents some interesting thoughts on the evolution of Conceptual Art and its impact on designing for social impact.

    Currie's feature, Conceptual Design: Building a Social Conscience begins by exploring if there has 'ever been “Conceptual Design?”' and moves on to discuss how the conceptual arts of the early 1900s has led young designers to think more about social issues than consumer goods.

    "There’s a generation of young designers who, almost a century after Duchamp, seem to share something of his spirit... Rather than products, these people are designing situations, intervening in existing arrangements, framing everyday activities in ways that make us think of them, unexpectedly, as “design.” And although they’re often satirical in tone, these designers share a concern with ethics and responsibility; one of the reasons the design they make is so often immaterial is their sense that the last thing the world needs is more objects, more consumer goods. The widening ripples of Duchamp’s gesture blend, in their work, with the repercussions of a gathering concern around issues like sustainability, community and responsibility: to be conceptual is, after all, to be thoughtful."

    Although, I do see the connection betwee...

  • Spread The Word

    Environment, Communication Design

    As a designer, design manager and design educator I believe that I can play a role in encouraging sustainability and social corporate responsibility.

    To do so, I have created a 'design thinking camp' focused on 'cause based design'.

    This 'camp' meets twice monthly is open to anybody in the Toronto area who would like to participate.

    Our goal is to host a summit on earth day, April 22 2008 by the name of "spread the word".

    This will be a summit (participation by the attendees prior and during the event make it a summit not a conference) is designed to celebrate those who are already doing this work, to encourage others to take up the mantle and to initiate the conversation within the design community about how the message can be taken to the world at large.

    We will post some of our research here to share with the Design21 Network.

  • HSBC: the scene behind the green.

    Environment, Communication Design

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    The Set-up. HSBC has a marketing campaign out called "There's No Small Change". You've probably seen it. Beautiful close ups of leaves. I liked it visually more than almost any green campaign I've seen, but remained very skeptical of their commitment to the environment.

    Then I saw Nicole Rousseau, the VP of Retail Marketing at HSBC, in a panel discussion hosted by the Columbia Business School Alumni Club. The topic was the development of their campaign. I expected stats about the target market, profiles, growth of green marketing, data, data, data.

    What I learned was totally different.

    Nicole worked with green marketing consultant Jacquelyn Ottman and advertising agency JWT. They created a plan to empower individuals to make a difference. The campaign offered little things that customers could actually do, right now, and have an impact on the environment.

    Is This Enough? Is e-billing enough to conquer our environmental problems? No. But it takes the conversation out of "THE ENVIRONMENTAL CRISIS" and into "I am working for change". Big first step, and much props to HSBC.

    Now they could just roll it out, but they didn't. They committed to get the whole organization on board. No small feat for a company with 2000 branches in the US. The understanding was that it doesn't work if your customer is empowered with e-billing while your branch is printing thousands of pounds of single sided paper on laser printers and tossing it out.

    So they ca...

  • absolute usb

    Well-being, Industrial Design

    124172_eqrgzfi7dcwcxfxqwajubec7m_177_

    the style from the USB logo, like three-pronged fork or weapon. Who knows, perhaps Satan will buy this USB. red one is 1GB ,black one is 512MB

    www.coroflot.com/zomatao/absolute_usb

  • keystoke usb

    Well-being, Industrial Design

    124172_zn5imnwgsdaihj898_bzcucaj_177_

    take the keystokes off your keyboard, and insert the port.cool and interesting. Please pay attention , the keystoke usb is not the shortcut key www.coroflot.com/zomatao/keystokeusb

  • Ecolect

    Environment, Industrial Design

    Logo-1_177_

    www.ecolect.net A useful site for finding new materials.

  • WWF Deeper Luxury Report

    Environment, Communication Design

    Report_cover_132_

    The WWF has published a report on deeper luxury. A must read for anyone involved in the beauty or fashion industries.

    Core77 reported the publication news recently and explain: "WWF-UK ranked the world's largest luxury groups (featuring brands such as Gucci, Yves Saint Laurent, IWC, Garnier, Louis Vuitton, etc.) on their social and environmental performance, as well as analyzing relevant attitudes in the luxury industry. Luxury is about being and having the very best! It's not about following a brand because everyone else does! With the report WWF-UK urges luxury companies to put sustainability issues at the heart of their business strategy and to benchmark their progress."

    Written by Jem Bendell and Anthony Kleanthous, the full report is available free of charge here: WWF Deeper Luxury Report.

    Via Core77

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