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  • Spread The Word

    Environment, Communication Design

    As a designer, design manager and design educator I believe that I can play a role in encouraging sustainability and social corporate responsibility.

    To do so, I have created a 'design thinking camp' focused on 'cause based design'.

    This 'camp' meets twice monthly is open to anybody in the Toronto area who would like to participate.

    Our goal is to host a summit on earth day, April 22 2008 by the name of "spread the word".

    This will be a summit (participation by the attendees prior and during the event make it a summit not a conference) is designed to celebrate those who are already doing this work, to encourage others to take up the mantle and to initiate the conversation within the design community about how the message can be taken to the world at large.

    We will post some of our research here to share with the Design21 Network.

  • HSBC: the scene behind the green.

    Environment, Communication Design

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    The Set-up. HSBC has a marketing campaign out called "There's No Small Change". You've probably seen it. Beautiful close ups of leaves. I liked it visually more than almost any green campaign I've seen, but remained very skeptical of their commitment to the environment.

    Then I saw Nicole Rousseau, the VP of Retail Marketing at HSBC, in a panel discussion hosted by the Columbia Business School Alumni Club. The topic was the development of their campaign. I expected stats about the target market, profiles, growth of green marketing, data, data, data.

    What I learned was totally different.

    Nicole worked with green marketing consultant Jacquelyn Ottman and advertising agency JWT. They created a plan to empower individuals to make a difference. The campaign offered little things that customers could actually do, right now, and have an impact on the environment.

    Is This Enough? Is e-billing enough to conquer our environmental problems? No. But it takes the conversation out of "THE ENVIRONMENTAL CRISIS" and into "I am working for change". Big first step, and much props to HSBC.

    Now they could just roll it out, but they didn't. They committed to get the whole organization on board. No small feat for a company with 2000 branches in the US. The understanding was that it doesn't work if your customer is empowered with e-billing while your branch is printing thousands of pounds of single sided paper on laser printers and tossing it out.

    So they ca...

  • absolute usb

    Well-being, Industrial Design

    124172_eqrgzfi7dcwcxfxqwajubec7m_177_

    the style from the USB logo, like three-pronged fork or weapon. Who knows, perhaps Satan will buy this USB. red one is 1GB ,black one is 512MB

    www.coroflot.com/zomatao/absolute_usb

  • keystoke usb

    Well-being, Industrial Design

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    take the keystokes off your keyboard, and insert the port.cool and interesting. Please pay attention , the keystoke usb is not the shortcut key www.coroflot.com/zomatao/keystokeusb

  • Ecolect

    Environment, Industrial Design

    Logo-1_177_

    www.ecolect.net A useful site for finding new materials.

  • WWF Deeper Luxury Report

    Environment, Communication Design

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    The WWF has published a report on deeper luxury. A must read for anyone involved in the beauty or fashion industries.

    Core77 reported the publication news recently and explain: "WWF-UK ranked the world's largest luxury groups (featuring brands such as Gucci, Yves Saint Laurent, IWC, Garnier, Louis Vuitton, etc.) on their social and environmental performance, as well as analyzing relevant attitudes in the luxury industry. Luxury is about being and having the very best! It's not about following a brand because everyone else does! With the report WWF-UK urges luxury companies to put sustainability issues at the heart of their business strategy and to benchmark their progress."

    Written by Jem Bendell and Anthony Kleanthous, the full report is available free of charge here: WWF Deeper Luxury Report.

    Via Core77

  • House372_177_

    Last week, I embarked on a regular 5hour journey from the beaches of Bournemouth on the UK's Southern coastline, back to the UK home county of Buckinghamshire. On my travels I was amazed to see how vastly the view out of the coach window has transformed. Just outside Ringwood rivers had turned into fastflowing lakes and cars were upturned in flood ridden ditches. It was a frightening reality to see, and made me seriously begin to question the future of UK living.

    The Guardian published an interesting article this week entitled We'd like 250,000 of these, please, where 'Steve Rose meets some Dutch architects who may have the answers.'

    If Noah were here today, he would no doubt be ordering his timber. In an increasingly familiar scenario, the sandbags, mops, wellies and canoes have been out over the past week, as parts of Britain dealt with another spate of torrential rain, burst riverbanks and flash flooding. The outlook is for more of the same. Last month, a government panel ranked flooding alongside terrorism in terms of national threat, and advocated extreme measures. And it's not just a British problem. Last year saw catastrophic floods across the world: in Vietnam, India, Bangladesh, Mexico - even Australia. Read the full article here.

    Flooding is a daunting prospect, that is never out of the UK headlines. I wonder how and where our creative intelligence can be put to use in solving this otherwise devasting future. Are we really looking at a future of floating homes?

    ...
  • LED Cellphone: Simple And Cheap

    Communication, Communication Design

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    A cell phone with no display or touch screen, but numerous LEDs,LED CELLPHONE fulfills the functions of telephone, SMS and even games with LED-lighted patterns. The keys, carved on the surface, bears touch sensors on them. The LED can give off red and blue light. Two AAA batteries, standard USB interface. It can charge your AAA battery. The world鈥檚 simplest cell phone with the lowest cost鈥攁 brand new communicating experience. Super fancy text message

    www.coroflot.com/zomatao/led_cellphone

  • cuteonce

    Arts & Culture, Fashion Design

    Well-kept little secret that I checked out after reading Bangle’s review. This place is indeed incredible. Don't spend hundreds of dollars on designer stuff. Find bargains and save money. Designers Promise def. helps

  • Priceless

    Arts & Culture, Fashion Design

    Ever wanted to look like a celebrity without paying the big bucks? Well I am going to tell you a little secret, you can. Designers Promise is a hot spot near Wall Street where you can get big name designers wear for a big discount. I am talking about clothing worth hundreds for 10's of dollars. I've gotten a designer bag worth more then $300 for $40 bucks. I've gotten a suit worth over $200 for $60. If this is not a steal, I don't know what is. It is my favorite store; whenever I want to look expensive I skip over there. I love this store so much that I wasn't sure I wanted to share it, but it's not fun keeping it all to myself. My new years resolution is to share...so enjoy everyone. Happy New Years.

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