C o r e P r o b l e m Although the Kingdom of Cambodia is rich in natural resources, decades of war and internal conflict have left it one of the world’s poorest countries. The World Bank estimated 35% of the population living under the poverty line in 2004. It is highest in rural areas and lowest in Phnom Phen. While the country’s economy has grown in the last few years, It’ll still take a long time to escape poverty.
The pressures of a fast-growing population contribute to poverty. Because of a lack of education and skills training, people have low capabilities and inadequate employment opportunities. They are insecure, excluded, and vulnerable. Poor health, lack of education, poor infrastructure and low productivity lead to deeper poverty. The cycle of poverty, ill health, and high health care costs cripple poor Cambodian families economically.
T a r g e t a u d i e n c e Producers: low-income bamboo artisan families in Cambodia Buyers: global customers
M i s s i o n • improve the quality of life for struggling low-income families in Cambodia, by investigating the country’s available natural resources, • create opportunities for the production of responsible design products to sell in the global marketplace, • practice production and consumption in a more sustainable manner. • educate consumers about the producers/artisans backgrounds
As I believe, these individuals in Cambodia have their abilities and advantages to create wealth, and to creat...