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  • Design vs Branding

    Communication, Communication Design


    I was reading an article some weeks ago in the Swedish business magazine Dagens Industri which made me a bit confused. The theme was branding (and design). In the article, Stefan Ölander from the branding agency Rewir says; "Today most products and services are exchangeable, it's branding and communication that make the difference."

    I have a few objections.

    My first questions is - could Apple exchange the iPod or iTunes? Could Fritz Hansen exchange the Ant chair? Could Omega exchange the Speedmaster?

    My second question is - does he mean that a company can exchange most products without changing the company and its values itself? Like changing into products with bad design, of poor quality, without authenticity which are bad for the environment? Or disposable products that we are not emotional connected to? Or just some smoothed average design that are not iconic and timeless at all? Products made by child labour? And so on…

    If we hold for true that a brand is (only) a perception in a consumers mind, the physical deliverance of great products will be even more important; the smell, taste, feel, look and sound. Everything that actually has to do with design. Design is like a "visualization of a business strategy" and products are the true messengers of a brand. Nothing you just replace by snapping the fingers.

    Today you can't diminish the importance of good design. Business executives (and marketers…) that don't understand the power of design in gene...

  • Broadcast_177_


    If you have been following the social networking trend you will know that now has over twice as many page views as Google does! Myspace is just above Google too but I don't really count that due to the lack of organization of their site.

    Although is widely known in the SEO world. videos are popping up in #1 positions for popular searches, such as Social Networking. You will see the #3 & #4 spot are both videos. t

    So how can you use video sharing networks like YouTube effectively? If you are looking to design for the greater good you need to take into account the power of the social media that is currently out.

    Here is a great article to read on the growth of online communities:

    Online Community Explosion

    So if you want to design correctly, you need to design you advertising around social can jump start your organization quickly!

  • SOCIAL DESIGN: A designer's tale

    Education, Industrial Design



    The story that follows is an attempt to personify and clarify one of the most challenging situations we as designers find ourselves up against when we try to present or implement sustainable solutions. It is meant to inspire, provoke and possibly indicate tools and resources both internal and external that can help us resolve and effectively communicate sustainable solutions that necessarily involve a 360 degree vision and exploration. Based on the work by Paola Santagostino on the use of fables as an instrument for problem solving on many different turfs; “The use of imagery in a story is able to convey a message more incisively making it echo on an emotional level” and hoping to contribute a new approach to some of the problems faced by the sustainable design community.


    Once upon a time in a far away land lived a king who could only see blue and yellow. One day the artisan of the kingdom brought him a bowl, a wooden bowl he had just turned on the lathe, he was so excited about the intricate patterns the shape and wood grain had created that when the king said “Could you paint it yellow?” he was deeply disappointed and frustrated. Think of it! Ruin the beauty of his work by painting over it!. The kingdom had become dichromatic, everything was either blue or yellow nothing in between for the king could only distinguish objects in these two colors and pretty soon the people of the kingdom began to forget that other colors existed. On...

  • Barth1a_177_

    The INEE (Inter-agency Network for Education in Emergencies) and IRC (International Rescue Committee) both contributed to the inspiration, research and development of this project.

    Because of the refugee crisis in Iraq, millions of children lack the tools to elevate their educational experience. There is also a need to remedy the effects of trauma and regain a sense of identity and belonging. This project focuses on the Iraqi refugee community in Jordan.

    Tessera is a puzzle/game designed to stimulate problem solving skills, encourage dialogue/communication and reestablish a sense of identity and place. The design allows the product itself to be produced using local manufacturing resources and materials.

    Tessera is intended to create a ripple effect. This effect will begin with the Iraqi refugee children and stretch to the immigrant and host families as well as the community at large.

    The next steps of this product would involve implementation in different refugee settings in need of the similar solutions. In new settings, the project would re-address issues of language, material and manufacturing processes.

    Please see my profile for more images of Tessera

  • MyType: An exhibit of type-inspired posters

    Arts & Culture, Communication Design


    typotherapy+design, Keep Six Contemporary Gallery and the Festival of
    Architecture and Design invite you to

    MyType: An exhibit of limited-edition, new modernist posters by graphic design genius Noel Nanton.

    Exhibition dates: May 2 - May 18th. 2008

    Keep Six Contemporary Gallery - 938 Bathurst Street, Toronto, Canada

    Featuring new fonts designed by typotherapy, eye-popping popsicle colours, bold abstract shapes, and a very new take on classic modernist typography.

    Starting with the premise that typefaces are as expressive as the words they form, typotherapy has created a series of large-format posters that explore the relationship between positive and negative space. Letters speak, and if you remove them from the constraints of sentences and even words, they have a language of their own.

    MyType uses the craft of typography to find new ways of speaking
    using fonts famous and unknown including Helvetica, Avant Garde and
    typotherapy creations like Tomeri and VWmobile.

    For more information visit: and For more new modernist design genius, visit:

  • Live to Pray!

    Peace, Communication Design


    How Allah love us with our pray

    Are you ever thinking that your pray is nothing and not to be answered? oh my.. stop thinking like that anymore because you know Allah know everything and anything about us and about all..

    Ya Allah i can just only praying for You

    I asked for strength and Allah gave me difficulties to make me strong I asked for wisdom and Allah gave me problems to solve I asked for prosperity and Allah gave me brawn and brains to work I asked for courage and Allah gave me dangers to overcome I asked for patience and Allah placed me in situations where I was forced to wait I asked for love and Allah gave me troubled people to help I asked for favors and Allah gave me opportunities I received nothing I wanted but I received everything I needed




  • Life to Love in Design Live

    Arts & Culture, Communication Design


    How's life?

    Love your live is the way to success your self being :)

    Be Free like a bird !

    aku sendiri bingung.. just why.. and why.. im fear to face the future.. it's almost dark imagination in my mind but you know? recently after i open my mind and thinking it's all i can smile again.. ^_^

    Just Dare to Fail.. Life is not only place for winner whether loser nor success or fail Life is a process it's okey if you are fail but dont stop your steps Just try and try again it's better ^_^

    Dont ever think you are late. because as George Elliot said: “It is never too late to become what you might have been." --George Elliot

    But remember one things, like Guy Kawasaki said: “Better to fail at doing the right thing than to succeed at doing the wrong thing." --Guy Kawasaki

    so Just Do it right now.. Okey? Ganbatte Ganbarou!! Ganbatte Kudasai!!


  • Invite-world-silent-day_132_

    We, members of community from various sectors, support sustainable development and the philosophy of harmony with nature;

    We realize that threat of global warming that leads to climate change with potential devastating impacts on humans, and even predicted to create 200 millions climate refugees;

    We are confident that the Indonesian Archipelago (Nusantara) heritage of wisdom, which deems the earth, water and air with the Earth’s inhabitants as sacred, is a national and world resource to combat climate change;

    We see that one of the Indonesia heritage of wisdom is Trihitakarana philosophy from Bali that governs a harmonious relationship of human being with God, human being with another human being, and human being with nature – this can be a basis for sustainable development; and one of the practical implementations of Trihitakarana is the Nyepi or Silent Day conducted for 24 hours in Bali;

    We estimate that during Nyepi, the CO2 emission reduction in Bali is at the minimum of 20 thousands tons because motor cycles, cars and airplanes cease to operate; And the National Electricity can save at least 3 billion rupiahs at that day.

    We hope this idea is a contribution towards green house gas emission reduction post 2012;

    We launch the “Bhisama Bali” (Bali Declaration) on Nyepi (Silent) Day for the Earth, with a call:

    1. For the delegates to UN Climate Change Conference agree on a Bali Roadmap that emphasizes climate justice; effectively implements the commitments of de...
  • Socially responsible property developers

    Environment, Environmental Design

    What makes a socially responsible property developer? How much consideration, i.e. loss on the bottom line, must be given in order to qualify a firm as socially responsible?

  • Social Justice Design Camp

    Education, Communication Design


    June 23-July 2 - A sleep away summer camp where all the counselors are good-ass designers and nobody has to bathe in a lake!

    Camp Firebelly is intense, but not actually in tents. We're looking for the most talented + brightest college design students (or graduates of less than one year) to join us for the first-ever Camp Firebelly design charrette: 2 weeks of intensive collaboration with an awesome nonprofit client to address a social justice issue, strategize + design the solution and see it all the way through to print.

    Our friends Mike Perry + Delicious Design League will be coming through to lend a hand, as well as a few more secret guests. There'll also be several side missions like field trips and workshops....applications due May 23rd.

    a project of Firebelly Design - good design for good reason

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