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  • Turning Work Away - being responsible and ethical

    Communication, Communication Design

    As a freelance designer life it seems is feast or famine from a work point of view. However I've decided that I will not take on any work that has a detrimental effect to the planet. But what about the detrimental effect to my bank account ? A recent request for a clothing catalogue design quote left me thinking where is he sourcing the clothes? and we get so much rubbish posted through our doors everyday do we really want another catalogue adding to the landfill sites and exploiting more poorly paid workers, so I turned down the job and I've registered - theres nothing there yet but I'm voicing my thoughts here to see what people think.

    Its quite simple - designers have a responsibility to look at the jobs they are offered and start saying no - if the product is just more stuff, not any easy decision to take I admit but if we can make a start, maybe eventually all designers will think this way. Being part of Equidesign - inspired by we would take on a badge of commitment to the planets future. I would like advertising agencies and design agencies to jump on board too, but will people do it, will they but greed and their bank balance first?

    Think about it - if your product cant get any desgn or advertising produced because its not ethically made or its damaging to the environment what choice do you have but to change it............

    I'd like to hear other peoples thoughts

  • The story of stuff

    Environment, Communication Design


    I came across this website , its a great film and worth passing it on to your friends, so I've put a link on my site too

    " From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. The Story of Stuff is a 20-minute, fast-paced, fact-filled look at the underside of our production and consumption patterns. The Story of Stuff exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world. It'll teach you something, it'll make you laugh, and it just may change the way you look at all the stuff in your life forever."

    The link is here, scroll down to find it

  • Do you know that we all need to teach ourselves a lesson, not only professionals, but colleges and universities, from the school to vocational training to career developments:

    Students and designers must be equipped with the right skills to meet design and business needs. Can you identify skills gaps? Obviously, Amman has more than its fair share of design skills! Isn't it? If that is true, what about the country?

    Improving designers' skills is a huge task, it is like creating a new era in which the right mix of design skills can be found in the right places.

    Note that design is a way of thinking, not a way of making things look pretty.

  • Orange RockCorps: Give, Get Given!

    Community, Communication Design


    A new concept in community volunteering has arrived in the UK, explained The Guardian earlier this month.

    Orange RockCorps is asking you to give something back to your local community. 'Give' just 4 hours of your time to a community project, and you'll 'Get Given' a ticket to the exclusive RockCorps gig at the Royal Albert Hall in September! The first confirmed guest in the line up - Busta Rhymes. Find out more at Orange RockCorps, or join this great social project on Facebook.

  • N19684343788_672193_4988_132_

    Joey's Corner is rewarded a $20,000 grant from Sappi Fine Paper - Ideas that Matter program. This grant will help us produce our yearbook that will help us raising funds. Thanks to Joe Isaak and the panel of judges.

    This house of cards showed Case Studies of clients and their causes; the Joey's Corner design process; who we serve; and what we're about.

  • N19684343788_672201_1113_132_

    A great big thanks to Christopher Simmons of MINE ( for his great article including us in the August 2008 issue of HOW magazine.

    For Goodness' Sake

    With their communication skills, branding savvy and commitment to their work, creative professionals are uniquely poised to use their talents for the greater good. The author, a designer himself, spotlights a few of his most generous peers and shares some simple ways you (that's right: you!) can make a difference.

  • A whisper in the ears Jordanian Designers !

    Arts & Culture, Communication Design

    Never mind, and no matter what type of classification we have,

    Why do we consider ourselves and others designers?

    How do we perceive our task, culture, identity and our future?

    Where we are? What do we innovate, alter and create?

    We are what we are! Designers.

    We are the designers of Jordan. We came here to make a practical and substantial difference to our Country, people and ourselves.

    Let each one of you ask him/her self these questions:

    Have you ever thought of taking part in the development and well- being of Jordan, of course by using the design?

    Have you been up to the challenges that face you in developing and promoting sustainable design solutions in all fields serving our country?

    It is not an easy task! But it could be easy if we design and import our own ideas and styles, and at the same time, we preserve our identity and character and shy away from imitation.

    I should be genuine. To be so, I should answer these questions to identify and define my objectives:

    • What is a designer, who is he, and what is his\her role?
    • What are the characteristics that should mark the Design?
    • What should our design academics plan and how they embark on teaching Design?
    • What public services that need Designs?
    • What type of design business should exist in Jordan? Amman, as many other Arab cities, is proud of its design status\identity.

    But, does Amman promote design in other cities of Jordan? Does Jordan raise the awareness of design among the public? Do Jordanians d...

  • Augmadeira5_177_

    As the social animals we are, we live in cities, big or small, with quiet streets and busy highways. The city in which we live adds another layer to who we are: it influences our perspectives of the world, it shapes our thoughts and create our experiences. The city, the urban environment, affects our view of the world, our world inside.

    The city, urban space, has been considered by some as our fourth skin. Where “skin” is the envelope of our body and gives us the feeling of insideness and communicates with the outside, skin give us the dichotomy of in and out.

    So when we think of the fourth skin and the urban spaces, and we look around at how the city communicates with us, the most intimate and meaningful dialogue is street art.

    Many consider graffiti a form of vandalism, a grotesque way to de-beautify our cities. These graffiti makers are still not considered artist by many. Here we find a label again, where people want to put in a small box the “creation” of an individual based on their educational background.

    And as we want to break these paradigms and labels, we are taking inspiration of the city, trying to bring elements of the street into the inside living space.

    How can we challenge the regular Joe Doe to bring the language of his city within his third skin, and experience his city in a different way.

  • Graphic Design and Printing

    Communication, Communication Design

    All methodological and non-methodological books agree with the logic which provides that graphic design is not graphic art on the strength that graphic art is older than graphic design and is as old as man and has evolved with his evolution. Graphic art was defined as the art of obtaining repetitive copies of an item to be printed and bearing same specifications. It is the techniques of engraving and printing by using the Litho stone and zinc, through dry and wet engraving methods and other methods. However, graphic design is the art of arranging the elements of certain item to be printed or displayed visually.

    Printing started at several peoples like Egyptians, Assyrians, Samarians and Chinese. It started with cylindrical stamps through clay capsules then wax until they discovered wooden modules and Litho stones that became one of the most important means for labels printing and that at its time it was a technical revolution. Printing developed with the use of stencil, silk fabric, offset and rotogravure and the emergence of metal printing. These and other methods need a special type of design that should be provided with what matches it.

    Therefore, graphic design was the closest to printing, knowledge and service as such, printing development had a prominent effect on graphic design, and where both were associated with computer and on both a special kind of systems was imposed in a manner consistent with the production line of each.

    Printing development was and still fas...

  • Skilled Artisan & the design community

    Community, Environmental Design

    The Skilled artisan who does not have formal education but an inherent learning through heritage is often the loser in the larger world of of Design. Unlike the west wherein hand crafted has a status of its own, craft and skilled craftspeople are part of the larger social mileu and traditionally have a space in the local culture. But that niche is slowly being eroded by industrial products & new materials at one level and the perception of skilled labour & by craftspeople who has started to exhort their offspring to leave the profession or search for new directions. While change is inevitable, but how can one nurture artisanal communities and give these nameless artisans their due.

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