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  • What a funny WAR in car advertising market

    Communication, Communication Design

    1. Congratulations to Audi for winning South African Car of the Year 2006. From the Winner of World Car of the Year 2006.

    2. Congratulations to BMW for Winning World Car of the Year 2006. From the Winner of Six Consecutive Le Mans 24 Hour Races 2000-2006.

    3. Well done to Audi and BMW for winning the beauty contest. From the winner of the 2006 International Engine of the year.

    4. …. From Bentley

    What a funny advertisements! I would vote for Bentley, the BIG Brother.

    Original archive at:

  • personal conditions include traits and states.

    organizational conditions include organizational culture, climate, teams, ideas

    creative expression, development, and reception of new ideas are all involved in the generation of ideas.

  • Changeit_logo_177_

    Do you know a young person who is creating change in their community? Or has a great idea to make a difference?….Nominate them for a CHANGEit award!

    CHANGEit, run by Common Purpose and sponsored by Deutsche Bank, recognises, supports and rewards young campaigners aged 11-18 who want to create a positive change in their communities and encourages young people to speak up and take action.

    CHANGEit will award prizes of up to £750 in three categories:

    Innovation - for young people with ideas to improve their community, who need training or support to get their campaign off the ground.

    Performance - to celebrate the achievements of young campaigners who have already taken positive action.

    Photo Contest - young people’s photos that capture ‘campaigning in action’ that was started or helped by young people

    Nominations can be submitted online, for individuals or groups, at Every young person nominated will receive a certificate of recognition. Campaigns can be big or small and deal with any issue. Judges are looking for passion, innovation and the determination to create change. The closing date is 12 January 2009 –so nominate today!

    Winners will be announced at an award ceremony in spring 2009. Spread the word! Forward this to family, friends and colleagues who may know remarkable young people. It is an excellent way to encourage and recognise young campaigners, the leaders of tomorrow.

  • Path_offices_177_

    This weekend's trip took me to Washington State to visit two very different organizations -- PATH in Seattle and GRuB in Olympia. Operating budget for PATH: $200million. Operating budget for GRuB: less than a million. PATH: heaquartered in Seattle, 20-something field offices around the world, and an office in DC. GRuB: an organically growing effort operating within the local community. Two very different non-profits -- two very different approaches to fundraising.

    The key for PATH is a partnership with the Gates Foundation. PATH's technology department has over 15 staff members including managers, engineers, and technicians. Their technology development is derived internally. Thier focus: high-volume health technologies that will reach millions of people in the developing world. While there, I saw the recently launched female condom, the vaccine vial monitors (indicates when vaccine is spoiled), transdermal drug delivery device, and a device that prevents contamination between injections when using a multiple-use injector. These are a far cry from the "appropriate technology" true bloods who tout locally available materials, income generation, community-maintained, etc. etc. Nonetheless, these are the tools needed to help prevent disease in poverty-stricken communities. In general, I rarely come across groups that are focused on health technologies. This is only the second group that I've found, although I don't doubt there's more.

    GRuB, on the other hand, is all ...

  • typology: a sustainable model

    Environment, Environmental Design


    Huat Lim 12th September 2008 Singapore NUS.


    We start by asking the question: What is typology, and why has this anything to do with Sustainability? Why Type?

    I commence by saying that architecture is largely about people. I learnt this from Norman Foster, the one thing I remember him saying to me when I was working on the Stansted Airport project, amongst many others.

    We look back to an early village scene, and we reflect on our countryside and the villages. We see here the blueprint for a new evolved typology. One which takes us back to an awareness of of environment one that begs the question of how much we really need to put into our ecological and typological models before we stop and ask, is this what we want, is this enough or have we gone too far with development.

    Building typology has always been of interest and as a study for architecture, because it begs the question of whether works of architecture need for classification and grouping to serve its their purpose or if types are necessary in order to validate their functions. So we ask, what is type? Are private houses a building type and do typifying shapes and built forms add any value to buildings? Indeed none whatsoever. By conforming it to any one type of building does not make the work any different or better in any way, let alone give it any more meaning or validation to its functions.

    What of t...

  • sustainable design vs typology

    Community, Environmental Design


    the skate park facility responds to our need to keep the young thinking about their environment, constantly and responsibly, always engaged emotionally to buildings we give them to count as their own.

    made entirely of concrete, a sustainable resource and material, we place emphasis on utlising the simplest material, and once completed, requiring the least amount of energy to maintain and upkeep the finishes. young persons do not necessarily care for expensive materials, irresponsible use of energy and waste of resources, an awareness we want to propagate and demonstrate through humble architecture.



  • 2532854659_70a9e66e18_177_

    The school I work for suffers from what is considered a common illness that affects small organizations: Informality. After six years of working as it’s CEO, in 2007 I finally understood that in oder to achieve our goal of becoming the most innovative design school in latin america by 2010, we needed more than my crazy ideas, first had to create a culture that revolved around it, so everyone could contribute and commit to the same goals. So we created our first Team Based Strategic Plan for 2010. It was both painful and beautiful. Seven projects where born out of that effort. Finally we all had the same idea of who we wanted to be and how we should go about it.

    Recently I had a strategy review meeting. We realized that we have come so far. We have achieved most of what we committed ourselves to do, it has been painful, it hasn’t been disciplined, we still lack SMART indicators, so we can clearly know if they are successful, we still need to create a culture of accountability, and meet deadlines; but we have created so much value in such a little time. Usually we rant about our inability to be disciplined and structured, we realize that as time goes by we are better organized, but we still fail to deliver on time.

    After this meeting I was reflecting and soon I realized that what we have is a treasure. It is difficult to work with a team of designers and creative individuals, but it is definitely more difficult to innovate with a team of overly structured traditional corp...

  • Decaf @ 100% Design London

    Arts & Culture, Industrial Design


    After 6 months of hard work we finally can present our first products. Everything survived the flight from Mexico in a good state, except the bolts for the Table, they were gone and we couldn't assemble it.<br> <br> The show was great, we got a lot of attention from the press and the people loved what we were showing. Especially the Bath and the Lamp where the crowd favorites. <br><br> Eduardo did some hand drawings on the wall and everybody loved to see him do it. (See our Decaf 100% photo section ) <br><br> All together we couldn't have dreamed of a better start and presentation of Decaf and what a Multi-disiplinairy Design team can do.<br> Check it out at: <br> and <br>

  • 10min observation at 5th AVE 13th ST

    Environment, Industrial Design


    One has observed the problems from the street and people for 10minutes. The first thing that came to my sight was the cigarettes that were just tossed on to the street. The number of cigarettes in front of the school entrance is numerous. Though there is place to discard cigarettes, but actually no one uses it. The second, it is easy to see bike theft in NYC. I was able to find one that is hanging to the poll. Since the bike is easy to disassemble, and anyone, who needs money steals a bike and sell the parts to the used bike stores. Ignorance of NYC is extremely radical from other states. At the cross-walk, though the red signal is on, people just walk through. One can sight homeless people everywhere on the street. The weather is getting cold and one could see the people sleeping on the street without anything underneath them. It is really bad for their health problem. Lastly the stairs came to me as the problem. There is only stairs in front of the school’s entrance. And it is hard for the leg disabled people to climb up the stair. There is a lamp at the side of the school, but the hill is little radical to go up.

  • Design Criteria



    Users and ease of use: I think it is important to know who want to use my potential product. It can be a starting point for me to decide what kind of potential product I want to do. It is also important to me to have product that is easy to use. Therefore, knowing the backgrounds such as their nationality, economic status, educational level, or age group, is important.

    Form: I always believed form of a product should be interesting enough to attract people’s attention. Functions should be contained in the form but still it should have unique personality.

    Ergonomics: User’s comfort is also important to me that the potential product should have ergonomically friendly form.

    Function: Function is a heart of whole product because it is solution for its problem.

    Materials: I believe material decision is a key point for whole product. Appropriate use of materials will result my potential product to be successful.

    Ethics: I find ethics of design is extremely important because it is directly relating to users’ emotion and their life style, and I respect them.

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