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  • Paolo_ucello_caliz_132_

    (Cáliz, Paolo Ucello, Renacimiento Italiano)

    En la historia universal el llamado “cuatrocento” italiano enmarcó una época dorada para el desarrollo de las artes y la ciencia, entre ellas la perspectiva producto de una percepción del mundo visual mucho más conciente, que en manos de personajes tan ejemplares como Leonardo da Vinci, se convirtió en algo más que una ciencia siendo considerada una nueva tecnología para la representación fiel de la realidad que con su estudio, se sistematiza en un nuevo software (estilos de arte, poesía, filosofía, teorías científicas) para adaptar las artes visuales al nuevo pensamiento lógico y matemático de la sociedad cuatrocentista.

    Como toda tecnología, trajo consigo un replanteamiento de las antiguas técnicas de representación estableciendo normas para el dibujo, para la utilización de las recién descubiertas proporciones áureas y la consideración de nuevos medios de comunicación aparte del lienzo como lo fue la Capilla Sixtina, exponente máximo de la utilización del software en el medio.

    Actualmente la aparición de software 3d no ha sido más que una adaptación de la perspectiva a una era digital, en la cual los medios como la televisión y los ordenadores se han adueñado de esta nueva tecnología para otorgar a sus entornos digitales una experiencia visual y sinestesia más cercana a la realidad, hecho muy notorio en las plataformas operativas Windows Vista y MacOS Leopard, con sus respectivas y reeditadas Int...

  • La Industria Cultural

    Communication

    La Industria Cultural de Adorno y Horkheimer:

    La “Industria Cultural” término propuesto por Max Horkheimer y Theodor Adorno en su ensayo titulado “La Industria Cultural. Iluminismo como mistificación de masas” define a toda clase de manifestaciones humanas ligadas a la sociedad moderna industrial, cuyo fin único es la dominación ideológica. Como “respuesta a la confrontación crítica que tuvo lugar en los Estado Unidos entre 1940 y 1960, respecto a los rasgos culturales que identifican a una sociedad subyugada por los medios de masas” la perspectiva de Adorno y Horkheimer en relación a la industria cultural puede calificarse de pesimista, enmarcada en un criterio negativo según el cual “la cultura tiende a decaer a medida que se difunde entre las mayorías”. Adorno y Horkheimer al estudiar las implicancias de la cultura en el orden y control social, atribuyen a la industria cultural la formación de visiones del mundo y representaciones colectivas que orientan nuestra forma de vida. Presentan así a la industria cultural como un ente autoritario al imponerse sobre la sociedad condicionando su comportamiento y decisiones: Tú debes y Tú quieres. Sin embargo, cabe destacar que este pesimismo presente en las aseveraciones de Adorno y Horkheimer, estuvo mediado por la doctrina Marxista, de la cual estos dos últimos eran partícipes; por lo tanto podemos catalogarlas como perspectivas y no verdades únicas.

    Liberando a la industria cultural de los gril...

  • Calavera

    Education

    Calavera_132_

    On a trip to Belgium, my father took a picture to this poster at the street. On a 1 hour poker game, nerves can lead a person to smoke up to 2 large cigarette pakages. A lot of cabon monoxide for the lungs...

  • Chupa2_132_

    The Chupa Chups logo was designed after a concept sketch by surrealist Salvador Dalí. The first marketing was the logo with the slogan "És rodó i dura molt, Chupa Chups", which translates from Catalan as "It's round and long-lasting." Later, celebrities like Madonna were hired to advertise. In the 1980s, owing to falling birth rates, an anti-smoking slogan "Smoke Chupa Chups" was tried to attract further adult consumers.

  • Smoke Chupa Chups!

    Well-being, Communication Design

    Chupachups_132_

    I found this interesting poster supporting Chupa Chups campaing against Cancer. It's simple, but not poor. The message is really clear.

  • Individuality and Expression

    Communication, Communication Design

    Louvre_artifact_08_bluejune21_edges13rev27julyxx_132_

    Affirmation of the Collective

  • A Demonstrative Case

    Arts & Culture, Communication Design

    Louvre_artifact_08_bluejune21_edges28rev19_132_

    Visualize!

  • **Mimicry and Legendary Psychasthenia**

    Arts & Culture, Audio/Visual Design

    Roger Caillois

    From whatever side one approaches things, the ultimate problem turns out in the final analysis to be that of distinction: distinctions between the real and the imaginary, between waking and sleeping, between ignorance and knowledge, etc. -- all of them, in short, distinctions in which valid consideration must demonstrate a keen awareness and the demand for resolution. Among distinctions, there is assuredly none more clear-cut than that between the organism and its surroundings; at least there is none in which the tangible experience of separation is more immediate. So it is worthwhile to observe the phenomenon with particular attention and, within the phenomenon, what is even more necessary, given the present state of our knowledge, is to consider its condition as pathology (the word here having only a statistical meaning)--i.e., all the facts that come under the heading of mimicry.

    For some time now, for various and often undesirable reasons, these facts have been the object of those biologists with a heavy predilection for ulterior motives: some dream of proving metamorphosis, which, fortunately for that phenomenon, rests on other foundations, others, the clear-sighted providence of the famous God whose bounty extends over the whole of nature. Under these conditions, a strict method is essential. First of all, it is important to list these phenomena very rigorously, for experience has shown that there are too many bad explanations pushing them toward confus...

  • **Mimicry and Legendary Psychasthenia**

    Arts & Culture, Audio/Visual Design

    Roger Caillois

    From whatever side one approaches things, the ultimate problem turns out in the final analysis to be that of distinction: distinctions between the real and the imaginary, between waking and sleeping, between ignorance and knowledge, etc. -- all of them, in short, distinctions in which valid consideration must demonstrate a keen awareness and the demand for resolution. Among distinctions, there is assuredly none more clear-cut than that between the organism and its surroundings; at least there is none in which the tangible experience of separation is more immediate. So it is worthwhile to observe the phenomenon with particular attention and, within the phenomenon, what is even more necessary, given the present state of our knowledge, is to consider its condition as pathology (the word here having only a statistical meaning)--i.e., all the facts that come under the heading of mimicry.

    For some time now, for various and often undesirable reasons, these facts have been the object of those biologists with a heavy predilection for ulterior motives: some dream of proving metamorphosis, which, fortunately for that phenomenon, rests on other foundations, others, the clear-sighted providence of the famous God whose bounty extends over the whole of nature. Under these conditions, a strict method is essential. First of all, it is important to list these phenomena very rigorously, for experience has shown that there are too many bad explanations pushing them toward confus...

  • **Mimicry and Legendary Psychasthenia**

    Arts & Culture, Audio/Visual Design

    Roger Caillois

    From whatever side one approaches things, the ultimate problem turns out in the final analysis to be that of distinction: distinctions between the real and the imaginary, between waking and sleeping, between ignorance and knowledge, etc. -- all of them, in short, distinctions in which valid consideration must demonstrate a keen awareness and the demand for resolution. Among distinctions, there is assuredly none more clear-cut than that between the organism and its surroundings; at least there is none in which the tangible experience of separation is more immediate. So it is worthwhile to observe the phenomenon with particular attention and, within the phenomenon, what is even more necessary, given the present state of our knowledge, is to consider its condition as pathology (the word here having only a statistical meaning)--i.e., all the facts that come under the heading of mimicry.

    For some time now, for various and often undesirable reasons, these facts have been the object of those biologists with a heavy predilection for ulterior motives: some dream of proving metamorphosis, which, fortunately for that phenomenon, rests on other foundations, others, the clear-sighted providence of the famous God whose bounty extends over the whole of nature. Under these conditions, a strict method is essential. First of all, it is important to list these phenomena very rigorously, for experience has shown that there are too many bad explanations pushing them toward confus...

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