Catalog printing may be losing some steam from the Internet, but many large companies are still printing them. And those companies are turning green. Nordstrom was the first among the fashion specialty retail companies to print their catalogs on Forest Stewardship Council (FSC)-certified paper stock, with 30 percent post-consumer waste (PCW). As Erik Nordstrom, president of stores for Nordstrom said, “We know our customers care about the environment and this is an effort to serve them better and reduce our impact. We will continue to look for ways we can be a better corporate citizen.”
Printing an eco-friendly catalog doesn’t mean just printing on recycled paper, although that definitely is one of the main “green” factors. And, green catalog printing doesn’t have to cost more money, what with printing companies (especially online printing companies) buying recycled paper and vegetable-based inks at a discounted bulk rate.
Read on ways to make the whole catalog printing process more green.
GREEN PRODUCTION TIPS
Adopt an eco-friendly lighting system in the printing facility. Installing sky lights and using CFL light bulbs can help reduce the amount of energy used in the printing facility. Turning off all lights (or most lights) when the facility is closed down for the night will also save much energy.
Use vegetable-based inks. Veggie-based ink is good for the environment because it is a renewable resource and it greatly reduces the amount of VOCs (volatile...