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  • Am I a Designer?


    Bobby visits an aeronautical museum with his parents. He comes home and builds a make shift cockpit from a chair and uses kitchen utensils for the controls. Bobby is now a pilot.

    Suzie watches tall, slim young women wearing beautiful clothes walking down a runway on TV. She sneaks into her mama's closet, puts some clothes on and looks into the mirror. Suzie is now a model.

    The Yanks are in town. Danny goes to the ball park with his dad to see Alex Rodriguez. He comes home, picks up a bat and pretends it's the bottom of the ninth, two outs, the bags are juiced and his team is down four runs. Danny crushes the ball over the left field fence. Danny is now a professional baseball player.

    dave reads A Whole New Mind. Dan Pink says to notice design. Actually, dave had been noticing design his entire life. What looked good? What felt good? What made something different? What was useful? What communicated effectively?

    dave was a management guy. He wasn't trained in architecture, engineering or design. Heck, he wasn't even artistic. But he knew what made him feel good and Dan said appreciating design is what he had already been doing. So dave began to look at everything, even life, through the lens of design. And a bright, beautiful universe opened up before his eyes.

    While dave loves the noun part of design, he longs for the verb. So he begins on things like his home office, garage. What makes me feel good? he asks. Then he makes little improvements in his office and garage.

    dave reads Karim Rashid's Design Your Self. He sits down and writes out a plan in his notebook. dave is now a designer.

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