“The Economist is not changing the magazine in any way but they do believe that there’s a new, perhaps younger, group who would be interested in it.”
Creative Review profiled last week: "A new, radically different campaign for The Economist breaks this month in the national press and on crosstrack posters, but it does not spell the end of the classic red and white ads, say AMV. Instead, the new campaign of seven ads will complement its classic cousin. “The success of the ‘white out of red’ campaign was based on the idea of feeling that you were a member of a club. This is an attempt to broaden the appeal of that club and engage with a new audience,” says AMV’s Paul Cohen, art director on the new campaign."