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  • be+cause

    Environment, Fashion Design

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    be+cause, is a socially conscious clothing line of women’s and men’s tops and accessories. The line officially started in 2005, by its founders, Erin Potts & Deyden Tethong, who have worked with social causes and a roster of talented artists and designers for more than a decade.

    be+cause really tells the story of Erin and Deyden: two young activists concerned about the world, but who rejected its never-have-fun lifestyle. Their insistence that you can do good while having a good time took them on an unbelievable journey that included working with the Beastie Boys and dozens of other musicians, co-founding the Tibetan Freedom Concerts, working with fashion icons like Marc Jacobs, Triple 5 Soul, and Built by Wendy, and finally making their own label. When asked why they set out to do all of this, they respond with a single word: because.

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