Whenever I go to Whole Foods and I want to get a bottle of water (yes, bottled water - Whole Foods hasn't taken the step I noticed Barnes & Noble taking of offering tap water for free) with my salad, I always try to pick the most locally produced bottle - shipping water in from Fiji seems a bit gratuitous. But it's not easy to check the labels on each to figure out which come from 100 miles away and which come from 1,000 miles away.
Though I prefer the positive message of the Eco Nutrition labels from our Heated Issue campaign, the simplicity and accountability sounds like a winning combination. Now how do we set up one of these in America?
via Organic Picks