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  • Plan A. There is no Plan B.

    Environment, Communication Design

    Plana_432_

    Fantastic campaign, designed by <a href="http://www.frostdesign.com.au/">Vince Frost</a> and one of the first 'green' ideas that has really made me stop. <a href="http://www.marksandspencer.com/PlanA">Plan A</a> is the five-year plan launched by Marks & Spencer.

    "Five years. Five commitments. One world. And 100 things we want to change." Marks and Spencer, 2007.

    The 100-point plan means that by 2012 M&S will:

      • become carbon neutral
      • send no waste to landfill
      • extend sustainable sourcing
      • set new standards in ethical trading
      • help customers and employees live a healthier lifestyle (read more about the <a href="http://www.marksandspencer.com/gp/browse.html/ref=scfe_c2490420311/203-6637419-6521530?ie=UTF8&node=50890031&no=49042031&mnSBrand=core&me=A2BO0OYVBKIQJM">five pledges</a>).

    M&S stated; 'Plan A is a 100-point plan to tackle some of the biggest challenges facing our business and our world. It will see us working with our customers and our suppliers to combat climate change, reduce waste, safeguard natural resources, trade ethically and build a healthier nation. We're doing this because it's what you want us to do. It's also the right thing to do. We're calling it Plan A because we believe it's now the only way to do business. There is no Plan B.'

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