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  • Look Who’s Coming List is designed to add value and visibility to event and audience

    Communication, Communication Design

    Breakfast2008-2_282_

    I am currently producing a “Labor Capital Breakfast” in San Francisco focused on “Green Business” development and “Green Collar Job” creation.

    I have a full time consulting gig as the fundraising and events manager for Instituto Laboral de la Raza, a wonderful grassroots NGO that provides legal services to the working poor. See: www.ilaboral.org

    One design element has been key to the success of Instituto's recent fundraising events growth is an online Look Who is Coming List. This is a list of people who are confirmed as attending the event listed with their Name, Title, Organization and a link to their website. This let’s people know who will be in the audience. It shows who they can meet or meet up with.

    The Look Who’s Coming List is designed to promote the event, increase ticket sales and add value by letting people (about 10% of the who attend), share the spotlight online. We save and archive all our event web pages to use when pitching the next event to sponsors, speakers and partners.

    We update the list with new names every 2 days for several weeks before the event. This encourages people to buy tickets ASAP and confirm attendance. The list itself and the fresh names being added creates word of mouth buzz and increases site visits.

    Here is a link to the List from our January 2008 Labor Awards Dinner

    And our upcoming Labor Capital Breakfast

    The event has great speakers – plus – look who’s coming!

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