Claudia, I just finished "Brand Sense" by Martin Lindstrum—a fantastic study in sensory branding. As designers we tend to focus the the visual aspects of design. Our program at Rocky Mountain College of Art and Design is called, "Visual Communications." New questions surface when we start a project; what does a brand smell like, taste like, feel like and sound like? Best, Martin
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In response to too many choices, posted by claudia joy,
in the thread It's all about design. No, it's about everything else.
Posted June 29, 2011
By Martin Mendelsberg
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