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  • Reduce your waste

    Environment, Communication Design


    I took this shot in Islington, north London, few weeks ago. It is a great initiative to include the suggestion “Reduce your waste. Choose products with less packaging” as part of the design of the truck.

    We all know that by embellishing the package the probabilities of generating sale increases. However, there is no excuse to overuse plastic and cardboard. For example, I recently found in a popular supermarket a small full-colour cardboard container of a 45p chewing-gum wrapped by a delicate plastic protection. Are we inducing clients and customers to use and waste more material?

    It is our job as designers to add value to products not by including unnecessary material but by communicating effectively with simplicity and consideration to the amount of rubbish a single product can cause.

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