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  • The Attitude-Behaviour Gap of Ethical Consumption

    Environment, Communication Design


    Dear All,

    On behalf of my younger brother, I am writing to you all D21 members to ask for your opinions. My brother, Nicholas Andrews, is a final year undergraduate studying BA(Hons) Business Studies at Bournemouth University (UK). He is currently undertaking an extensive study into Greening Consumer Attitudes and Behaviours for the purpose of his degree dissertation, entitled:

    The Changing Ethical Attitude and Resistant Behaviour of Consumers to Embrace a Greener Lifestyle.

    If anyone would be kind enough to take a moment to answer the following questions it would be most appreciated for the purpose of the research:

    • 1). Is a green lifestyle affordable? Please explain...
    • 2). To what extent are consumers aware of how to live a greener lifestyle?
    • 3). Is there too much information about Climate Change and not enough education?
    • 4). Are/Why do consumers resist greening their lifestyles and purchase behaviour?

    If you could answer these questions, it would be very much appreciated! If you would be happy to get in touch directly, please email Nicholas at

    Thank you for your time!

    Kate Andrews UK Editor,

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