Check out today's NYTimes Science section for this article on Interface carpet. CEO coins the phrase "Restorative Enterprise" which I really like.
People have been asking what Social Design is...one example I keep giving is Belu Water, which is featured here. An entity devised to be an engine of social and environmental change is social design - design for the greater good.
Anderson had a revelation 10 years ago...he realized that in the future, his company's mere compliance with eco-law would be criminal...in hindsight. He realized they had to do something and they did. 10 years later sustainability has slashed their waste and upped their recycling, among other things. Anderson says that the company has saved $336 million over the last 10 years from these efforts.
While no one has developed nylon yarns that can be recycled into new carpet, they have devised a way to repurpose worn tiles into making backings for new carpet, in a product line called "cool carpet", diverting 16.8 million pounds from landfills annually.