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Socially Conscious Graphic Design

Socially Conscious Graphic Design

Communication, Arts & Culture, Environment

326 Supporters

  • In Case of Emergency: Cut Rope

    Communication, Communication Design


    Mumbai mobile service providers Aircel recently promoted their network via a novel billboard campaign which had a real rescue boat attached which was used by Mumbaikars stranded in monoon flooding.

    The initiaive made front page news and although we ackowledge it could be viewed as corporate 'cause washing' it certainly highlights the failings of civic bodies in handling of the plight of those in monsoon effected metros. Plus it brilliantly leveraged the resulting publicity beyond the billbaord itself to further the advertiser's cheeky message to "sail through our network this monsoon."

    Giving a whole new meaning for mobile Customer Care! See & read more on the campaign from the Aircel site and at Osocio

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Whenever I draw a circle, I immediately want to step out of it. Buckminster Fuller

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Moderator: Kate Andrews