Socially Conscious Graphic Design

Socially Conscious Graphic Design

Communication, Arts & Culture, Environment

326 Supporters

  • In Case of Emergency: Cut Rope

    Communication, Communication Design

    Monsoon_2_432_

    Mumbai mobile service providers Aircel recently promoted their network via a novel billboard campaign which had a real rescue boat attached which was used by Mumbaikars stranded in monoon flooding.

    The initiaive made front page news and although we ackowledge it could be viewed as corporate 'cause washing' it certainly highlights the failings of civic bodies in handling of the plight of those in monsoon effected metros. Plus it brilliantly leveraged the resulting publicity beyond the billbaord itself to further the advertiser's cheeky message to "sail through our network this monsoon."

    Giving a whole new meaning for mobile Customer Care! See & read more on the campaign from the Aircel site and at Osocio

Leave a Response

Fields marked * are required


No file selected (must be a .jpg, .png or .gif image file)


Once published, you will have 15 minutes to edit this response.

Cancel

Whenever I draw a circle, I immediately want to step out of it. Buckminster Fuller

Join This Group

Socially Conscious Graphic Design

Contact Socially Conscious Graphic Design
http://kateandrews.wordpress.com/

Moderator: Kate Andrews