Socially Conscious Graphic Design

Socially Conscious Graphic Design

Communication, Arts & Culture, Environment

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  • A Little Personal Green Up

    Environment, Industrial Design

    Bb_to_moto_432_

    • Manufacturing a cellphone uses approximately 1390 MJ of energy and produces 60 kg of CO2 emissions
    • A gallon of gasoline has 131 MJ of energy and emits 8.8 kg of CO2
    • Manufacturing a cellphone uses as much energy as 10.5 gallons of gasoline and emits as much as 6.8 gallons of gasoline
    • Using a cellphone for a year on average uses 4,221 MJ of energy (equivalent to 32 gallons of gasoline) and emits 112 kg of CO2 (equivalent to 12.8 gallons of gasoline)
    • replacing a cellphone every 2 years rather than one would save 30 kg of CO2 emissions (about 3.3 gallons worth) and 700 MJ

    Source: Fat Knowledge Blog & UMTS report (ESU-services Ltd.)


    Bucking the Trend and Dialing it Back

    Generally speaking, I tend to go against the grain. I reject trends, I change jobs when I shouldn't (ask my wife), I ride the bus everywhere and I have the economy cable package (although DVR takes care of the time shifting).

    Admittedly, though, until recently I was a BlackBerry user (also known as the “CrackBerry” around my house) with a serious affliction. For the most part it began as a work-related nice-to-have – something all the managers carried – and was a sort of necessity.

    It wasn't until the prospect of ditching the BlackBerry came up that I realized the impact it had on my everyday life. From a purely practical standpoint, I was scanning email 24/7 and perpetually strapped to it. From an psychological perspective, I was always "waiting" for something to come in, and basically like Pavlov's dog, jonesing to see that “new message” icon in the upper left or for it to ring. Not for any special reason, either – simply because the functionality was there – I was a slave to it in a way. (I’m not alone either)

    So the idea of ditching it was undoubtedly for two major reasons: 1) Cut back expenses and 2) Cut back stress (and maybe get some of my life back too) Hey, why not just check email a few times a day – later when I’m standing still – those messages will be there in 15 minutes anyway, right? (tick, tick, convulsion, tick)...and I’ll cut expenses, too.

    A Phone I Can Feel Good About

    A sort of unintended side effect of kicking the “CrackBerry” to the curb was also realized when I found the Moto W233 Renew phone, by Motorola. It’s literally the first carbon neutral cell phone on the market. It's made from recycled materials (recycled water bottles to be precise), and what little carbon footprint results from the manufacturing the handset is offset by Motorola with their alliance with Carbonfund.org, getting their official CarbonFree® product certification.

    The packaging uses 22% less material, and all the printed matter is on 100% post-consumer recycled paper. A postage-paid envelope is even provided in the box to return your old phone for recycling at no cost.

    So I got a bit of my life back, saved some green and made the dent I’m making on the planet a little smaller. Now, if I can just shake the DTs from the email withdrawal...

    • CarbonFree® is a registered trademark of Carbonfund.org in United States and Canada

    Original Post is located here: http://danielpipitonedesign.com/2009/07/a-little-personal-green-up/

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Whenever I draw a circle, I immediately want to step out of it. Buckminster Fuller

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