Set up by BioRegional, The Laundry is a London based recycling scheme, run by More Associates aimed at small businesses, who were not being well served by the paper-recycling market.
More identified it was crucial to avoid the 'worthy' and 'green' feeling of so many eco-enterprises, and decided on a humourous, young, and business-driven identity for them which would appeal to their target audience. Outputs included promotional sack-flyers, kerbside sacks, stickers and livery for recycling trucks, as well as consultancy on naming and brand strategy.
