What is online branding and how can corporate websites become an effective brand touch-point? continued…
Ten corporate website design tips you shouldn't miss
Its Sunday today and delivering on my promise on the previous post about corporate website design and converting the website into an effective brand touch-point, so the rest of the post is here. Enjoy reading and don't forget to comment on what you think don't qualify as a tip or if you have one do share it with me on my blog.
1) Goals Goals and Goal
Usually the first point of discussion with the teams responsible for developing the website is DESIGN. The management is too busy and wants the mock-up first. This is the point where the website start taking a shape of a monster which is beyond the control of its master. To start with just answer raise a simple question with your team “What is that we want our website to do ?”. Make list & arrange and align your answers with your organizational goal. Make this as your checklist.
DESIGN SHOULD BE THE LAST THING ON YOUR LIST.
2) Who is your audience
Knowing as to who will be your audience helps you align your business goals well. Spend some time in researching about your target audience in terms of there demography, profession, preferences, age-group etc. This will help you in deciding about you content, design, marketing and other aspects.
KNOW YOUR AUDIENCE WELL
3) Don't confuse your visitor
Do your remember any instance where you had this heady feelin...