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Communication, Environment, Education

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  • Educating cardrivers

    Environment, Communication Design


    Climateshame is growing more and more. One of our most important objectives are car drivers. The CO2-emission percentage of the traffic worldwide is currently over 20% and the solutions on political levels are tedious. It starts with the individual decision to abandon the car in daily life. We used existing posters on the Autobahn to spread the message and also the tender spot of every car driver: petrol stations.

    Caption (autobahn): Driving by train is that complicated.

    Caption (fuel nozzle): The monthly ticket for train and bus costs you only half of a tankful. climateshame at petrol stations

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A campaign against global warming.

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Weimar, Germany

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Moderator: Martin Schotten