I like their approach. A lot. Their website reads:
"Let's face it: reading environmental journalism too often feels like eating your vegetables. Boiled. With no butter.
But at Grist, we believe that news about green issues and sustainable living doesn't have to be predictable, demoralizing, or dull. We butter the vegetables! And add salt! And strain metaphors!
We exist to tell the untold stories, spotlight trends before they become trendy, and engage the apathetic. We're fiercely independent in our coverage; we throw brickbats when they're needed and bestow kudos when they're warranted. And while we take our work seriously, we don't take ourselves seriously, because of the many things this planet is running out of, sanctimonious tree-huggers ain't one of them."