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  • Begin Anywhere

    Communication, Environmental Design

    Massive_changes_432_

    Massive Change</A> [It's not about the world of design. It's about the design of the world] explores the legacy and potential, the promise and power of design in improving the welfare of humanity. It originated as a collaboration between Bruce Mau Design and the Institute without Boundaries in which they researched the capacities and limitations of human efforts to change the world for the better. There is the book Massive Change and the exhibition.

    The Incomplete Manifesto for Growth by Bruce Maue Design is brilliant. It has 43 points on it . . . here are a few:

    • Begin anywhere. John Cage tells us that not knowing where to begin is a common form of paralysis. His advice: begin anywhere.

    • Everyone is a leader. Growth happens. Whenever it does, allow it to emerge. Learn to follow when it makes sense. Let anyone lead.

    • Listen carefully. Every collaborator who enters our orbit brings with him or her a world more strange and complex than any we could ever hope to imagine. By listening to the details and the subtlety of their needs, desires, or ambitions, we fold their world onto our own. Neither party will ever be the same.

    • Laugh. People visiting the studio often comment on how much we laugh. Since I've become aware of this, I use it as a barometer of how comfortably we are expressing ourselves.

    • Don’t be cool. Cool is conservative fear dressed in black. Free yourself from limits of this sort.

    There is also a great article by Bruce Mau on Optimism, Humanism and Design Here

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