I have recently found The THING. Their site explains that: THE THING is a quarterly periodical in the form of an object. Each year, four artists, writers, musicians or filmmakers are invited by the editors to create an everyday object that somehow incorporates text. This object will be reproduced and hand wrapped by the editors and then mailed to the homes of the subscribers with the help of the United States Postal Service.
Very curious and unusual and I think that Issue 1 is really interesting.
BUT . . . what I like best about this concept is how when you start doing imaginative and fun things.... people follow you, participate, help, get enthusiastic. How this happened here:
"Wednesday August 15th, THE THING had its first ever wrapping party at Southern Exposure. We weren’t sure what to expect in terms of participation, but we were completely blown away by the end of the evening. About 250 amazing people from around the Bay Area (and one person from Thailand) came to help wrap Issue 1 of THE THING by Miranda July. But the amazing thing about the wrapping party on Wed. night was that it took on a life of its own and suddenly become a sort of force that now seems to be driving the future of THE THING.Not only did we witness incredible innovation in the assembly line, but the entire night’s wrapping was completed in the course of an hour."