I read the same article and was equally moved. The need to return to our "root" meanings and clearly define both what we mean to say today as well as what we expect the outcome to be will help enormously. I for one am very tired of being swooned to by marketing-speak that clearly takes liberty with the language that under a truer definition would ultimately help the greater good.
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In response to Sustainability: More Than A Nice Word, posted by Jennifer Leonard,
in the thread Sustainability: More Than A Nice WordPosted December 21, 2007
By Deborah Bergin
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