In the world of contest recruitment, branding can mean the difference between reaching a specific niche of people or enduring an entrant onslaught. So when the non-profit film production company Cinereach recently announced the launch of their Reach Film Fellowship, they took the branding of this initiative seriously. They wanted the campaign to promote a contest for student filmmakers who were producing socially relevant media, celebrating cultural differences through thought-provoking viewpoints and new perspectives. So how to brand a campaign that aesthetically appeals to those kinds of folks? Find a designer that best fits the innovative style and perspective of their organization.
Cinereach turned to the collective resources of DESIGN 21's own logo competition, which was held last year and garnered entries from around the world. They found their solution in a graphic designer named Jose Luquin. After reviewing potential logo designs from a few artists, the choice was clear. “Jose’s work is sophisticated, fresh and fun,” says Cinereach Executive Director Philipp Engelhorn. “He is such a talented artist with the ability create a truly unique graphic identity around any project.” Luquin has since created the website, business cards, postcards, advertisements and all other branding materials for The Reach Film Fellowship.
The Reach Film Fellowship will award four $5000 grants to young filmmakers towards their short documentary or narrative films.
“Our goal is not only to identify the best and brightest emerging talent,” says Engelhorn, “but also to encourage the next generation of filmmakers to tell the stories that matter. And while we’re looking for films that engage with important matters, it’s vital that these be films that we want to watch – nothing heavy handed or polemic.”
To see out how Jose Luquin conveyed those ideas and ideals through the Reach Film Fellowship branding campaign, check out his design work at Reach Film Fellowship
Logo design by Jose Luquin
