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Kara Pecknold

Kara Pecknold

Vancouver, Canada

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Designing beyond the borders..

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    May 31, 2007


    New York, NY (May 2007) – Fashion joins philanthropy as DESIGN 21: Social Design NetworkTM introduces the new AllumondeTM ring. With a mission of using smart design to respond to social concerns, design, DESIGN 21: Social Design Network is encouraging globally conscious individuals to join the network, wear the ring and make a difference. 19% of the proceeds from the sale of the sleek statement ring are donated to a charity or non-profit organization of the wearer’s choice and 2% are donated to UNESCO (United Nations Educational, Scientific and Cultural Organization).

    DESIGN 21: Social Design Network is a new online community dedicated to addressing global iniquities relating to health, education, poverty, peace and the environment, through design. The community is a place where like-minded people can connect to share resources, inspire each other and take action. The new Allumonde ring, which is the physical embodiment of the idea of “growth through people and shared connections,” was designed exclusively for the network by renowned furniture and industrial designer Richard Hutten. Available through in both women’s and men’s sizes, individuals can choose from stainless steel, titanium black, titanium gold, silver and gold metals ranging in price from $35 USD to $2,500 USD.

    “We believe that design should be more than an aesthetic exercise; that the real beauty lies in its potential to improve the way that we live and interact in our communities and our environment,” said Haruko Smith, Director of Felissimo New York. “The Allumonde ring is the new, very visible symbol of Design 21, meant to inspire ourselves and others around us to continually support important global initiatives.”

    There is no age limit to do good in the world. The Allumonde ring will also be available for children beginning June 2007. Six brightly colored plastic rings are displayed on a double-sided card with the messaging “Wear?” and “Or share?” on opposite sides. Intended to encourage children to give back to the community in a way that is meaningful to them, the rings are designed so that they may share the rings with friends, as a reminder that there are less fortunate children and people in the world whom they have helped through the Allumonde ring. The Children’s Allumonde ring will be sold for $25 USD, and like the adult ring, 19% of the proceeds will go to a non-profit of the purchaser’s choosing and 2% to UNESCO.