I read the same article and was equally moved. The need to return to our "root" meanings and clearly define both what we mean to say today as well as what we expect the outcome to be will help enormously. I for one am very tired of being swooned to by marketing-speak that clearly takes liberty with the language that under a truer definition would ultimately help the greater good.
Only members can participate in our design competitions, so join now and create your solution to a social challenge.Become A Member
Look up to the futureView All Non-Profits
Pittsburgh, United States
Designer (Graphic Design)
Design. Change. Impact..View All Members Become A Member