I read the same article and was equally moved. The need to return to our "root" meanings and clearly define both what we mean to say today as well as what we expect the outcome to be will help enormously. I for one am very tired of being swooned to by marketing-speak that clearly takes liberty with the language that under a truer definition would ultimately help the greater good.
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Meena Kadri
Wellington, New Zealand
Cross-pollinator at OpenIDEO + Consultant at Random Specific
When you go to the fountain of knowledge... do you drink or just gargle?.
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Amen
December 21, 2007
